September 15, 2008

Salada’s “Unbottle Your Tea” Campaign Shows Health, Cost & Environmental Benefits of Drinking Freshly Brewed Tea Over Bottled Tea

Salada Tea announced today the launch of its national "Unbottle Your Tea" educational campaign to promote the consumption of freshly brewed tea as a healthier, less expensive and more environmentally friendly alternative to bottled teas. Consumers that switch from drinking bottled tea to freshly brewed tea made with tea bags will take in approximately 95 percent more antioxidants, help decrease pollution and greenhouse gases, and save money.

Tea is the most widely consumed beverage in the world next to water and over the last 10 years, sales of ready-to-drink tea have grown nearly 10 fold. The amount of plastic bottles wasted per year increased by nearly 1.5 billion pounds from 1998 to 2008, according to the Container Recycling Institute. Today, 200 million beverage containers are wasted each year, which is nearly double the amount recycled.

Freshly brewed tea has been shown to have the following benefits compared to bottled tea:

Health Benefits

-- Freshly brewed green tea has up to 95 percent higher levels of the antioxidant EGCG than bottled tea (2006 U.S. Department of Agriculture database of flavonoid content in foods). Antioxidants in green tea are sensitive to heat, oxygen, sweeteners and other additives and can easily be destroyed during processing, transportation and storage of bottled tea. Studies have shown that antioxidants help with weight loss, cholesterol, cardiovascular diseases and stress.

-- Salada's 100% Green Tea has approximately 140 mg of EGCG in a 16 ounce serving, more than double what is in an equal serving of some leading bottled teas.

-- On average, bottled sweetened iced teas have 60 calories per 8 ounce serving compared to zero calories for an equal serving of freshly brewed tea.

Cost-Saving Benefits

-- A 16 ounce serving of freshly brewed Salada green tea costs approximately $0.36 compared to about $1.60 for a 16 ounce bottled tea.

-- A consumer who purchases three bottles of iced tea per week at $1.60 per bottle will spend more than $230 over the course of one year. By replacing those bottles with freshly brewed Salada tea, a consumer will spend approximately $52 for the same amount of tea - a savings of more than $178.

-- According to the Container Recycling Institute, in 2005, Americans spent the same amount on fountain and packaged beverages as they did on gasoline - $270 million.

Environmental Benefits

-- Each year, 200 billion plastic beverage bottles end up in landfills in the United States. It has been estimated that the average American wastes about 425 beverage containers per year.

-- Americans wasted 60 billion more containers in 2006 than they did in 1996. This waste leads to energy consumption equivalent to 36 million barrels of crude oil, 4.5 million tons of greenhouse gases, emission of toxins into the air and water, and damage to wildlife habitats.

Salada's "Unbottle Your Tea" campaign centers around an educational "Unbottle Your Tea" Web site ( where consumers can find information on the health, cost-saving and environmental benefits of drinking freshly brewed tea compared to bottled tea; register to win a Wii(TM) fitness bundle featuring a Wii video game system console, Wii Fit(TM) and Wii Fit Disc, and two games; sign up to receive a free, reusable BPA-free water bottle and download coupons for Salada Tea.

The campaign also supports the Bottle Recycling Climate Protection Act, which would require all beverage containers - including bottled tea and water - to have a five-cent deposit. The bill is designed to increase the rate at which beverage containers are recycled, helping to reduce global warming and energy usage caused by the production of new plastic bottles. Some states that currently have bottle redemption programs have recycling rates for beverage containers of more than 80 percent. Visitors to the "Unbottle Your Tea" Web site can sign a petition that will urge members of Congress to support the bill.

For more information, visit

About Salada

Salada is manufactured by Redco Foods Inc. at their Little Falls, N.Y. operations facility. Salada produces 15 different flavors of green and white tea available at supermarkets nationwide. Salada's 100% Green Tea is a leading green tea in the U.S., selling over one hundred million tea bags a year. For more information, visit