WestJet Selects GuestLogix Solution for on-Board Sales

GuestLogix, a provider of on-board retail technology and solutions to the airline industry, has announced that WestJet Airlines has selected its Mobile Virtual Store solution for on-board sales on its domestic and international flights.

The WestJet deal adds potentially another 15 million passenger trips annually to the GuestLogix platform which includes proprietary handheld point-of-sale (POS) devices and integrated software services.

Operators pay for platform access on a per-transaction fee basis. The solution accepts all forms of payment, including cash, credit cards, loyalty cards, stored value cards, vouchers and coupon sales.

The GuestLogix platform also enables seamless integration with WestJet’s in-flight entertainment systems which will lead to additional entertainment and merchandising opportunities in the future.

Tom Douramakos, president and CEO of GuestLogix, said: “WestJet has all the ingredients to be a very successful on-board retailer with its driven focus on high value and caring for customers. Our solution can contribute to their customer service levels as well as their bottom line in the face of rising operating costs.”