September 18, 2008
High Growth Reported for the Future Trends in Beer and Wine
Reportlinker.com announces that a new market research report related to the Beer industry is available in its catalogue.
Future Trends in Beer and Wine: Emerging markets, private label and innovationhttp://www.reportlinker.com/p092112/Future-Trends-in-Beer-and-Wine-Emerging-markets-private-label-and-innovation.html
Future Trends in Beer and Wine
Emerging markets, private label and innovation
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Key issues examined by this report
- Consumer interest in more flavorsome, individual products has been behind the rise of craft products in the beer market. These offer more challenging tastes, authenticity and often a quirkiness not found in mass market offerings. There are signs that this trend is being replicated in the wine market.
- The boundaries between drinks categories are blurring and this trend will increasingly impact on beer and wine. The most significant components of this trend will be the creation of soft drinks mixes, the encroachment of spirits into traditional beer and wine territory, and the borrowing of product attributes from rival categories.
- Over time consumers are becoming more interested in food and drinks that stimulate the senses. Brewers and vintners will respond with a greater variety of flavors, products designed to complement different flavors of food, and products which provide different sensations beyond flavor alone.
Future Trends in Beer and Wine
Emerging markets, private label and innovation
Health concerns have slowed the growth of alcoholic drinks sales and some countries including France, Germany, Spain and Japan, are expected to decline over the next 5 years. Whilst emerging markets provide attractive opportunities to counteract these trends, the brewing and winemaking industries do need to take concerted action if they do not want to lose some of their historical domestic markets. The best way of doing so is through product innovation that takes account of the reasons why consumers are starting to turn away from mass market beer and bland wine.
Future Trends in Beer and Wine is a new management report published by Business Insights that analyzes all product development and product introductions in the global beer and wine markets. It examines emerging trends, new product development rates, forecast sales values and volumes and industry fragmentation.
Quantify emerging NPD trends based on the leading beer and wine categories and pinpoint leading regions with this new report...
This new report will enable you to...
- Quantify beer and wine growth potential based on market value and volume sales data in the beer and wine categories, in Europe, the US, Japan and emerging markets between 2007 and 2011.
- Identify key trends that are shaping the beer and wine market, and evaluate the next trends likely to become important over the coming years.
- Improve targeting and the effectiveness of your NPD strategies with this report's analysis of Productscan data of over 5,000 beer and wine product launches that took place globally between 2005 and 2008. Includes analysis of product tags on new product launches to show how brewers and vintners are responding to key consumer trends.
- Understand consumer consumption patterns of alcoholic drinks with this reports detailed analysis of the changing share of throat held by beer, wine and spirits.
Your questions answered...
- How is the share of throat held by beer and wine changing over time?
- What are the most common product tags on new beer and wine launches?
- What are the five trends that will shape the future of the beer and wine markets?
- What are the key consumer drivers of growth of beer and wine sales in India?
- Who is driving innovation in craft beers?
Some key findings from this report...
- The wine market has been more dynamic than the beer market in terms of both sales and new products over the past 4 years. Wine's share of launches increased from an almost 60% share in 2005 to an almost 70% share in 2008 as winemakers and particularly supermarkets, expanded their ranges.
- In the beer market the key trend is towards taste and variety, resulting in falling sales of standard, mass market products and the growth of specialty and niche segments. The key growth area within wine is white wine, despite the greater health benefits of red wine.
- Winemakers will benefit most from changing patterns in share of throat. It is growing from the lowest base and is seen as the healthiest type of alcoholic drink. Beer will also see growth in share of throat, though not in the US.
- Upscale was the most common product tag associated with beer and wine launches worldwide in both 2005 and 2008. Environmental concerns have meant that recyclable packaging has moved up from being the #5 claim in 2005 to the #2 position in 2008. Ethical and health concerns both underpin the entry of organics into the top 5, standing at #3 in 2008.
Table of Contents Future Trends in Beer and Wine Executive Summary 8 Market overview 8 Innovation and NPD 9 Future trends 10 Chapter 1 Market overview 12 Summary 12 Introduction 12 Alcoholic drinks trends 13 Share of throat analysis 15 Market dynamics 17 Beer sales 17 Wine sales 18 Conclusions 20 Segment analysis 21 Types of beer 21 Types of wine 22 Conclusions 24 Emerging markets 24 Emerging beer markets 24 The Chinese beer market 25 The Russian beer market 26 The Indian beer market 27 Emerging wine markets 28 Conclusions 30 Company shares 30 Private label 32 Conclusions 35 Chapter 2 Innovation and NPD 38 Summary 38 Introduction 38 Regional trends 39 Product category trends 40 Trends in product tags 40 Upscaling 41 Ethical trends 43 Health trends 45 Conclusions 47 Chapter 3 Future trends 50 Summary 50 Introduction 51 Craft products 51 Craft beer 51 Authenticity 52 Localness 52 Craft-style beers 53 Imported beers 54 The future of craft products 55 Alternative packaging 56 Personal pack sizes 56 Super pack sizes 57 The future of alternative pack sizes 59 Functional benefits 59 Energy boosting products 59 Functional products for women 61 Functional products for seniors 61 The future of functional benefits 62 Category blurring 63 Soft drinks mixes 64 Beer mixes 64 Wine mixes 66 Competition from spirits 67 Borrowing product attributes 68 The future of category blurring 69 New flavors and sensations 70 Complementing foods 70 Providing different sensations 72 Taste and smell 72 Touch and feel 72 Sight and sound 73 Conclusions 74 Appendix 76 Index 81 List of Figures Figure 1.1: Growth in beer and wine sales volume in Europe, the US and Japan, 2007-2011 20 Figure 1.2: Products designed for shelf stand out 34 Figure 1.3: Products designed for ease of navigation 34 Figure 2.4: Percentage share of beer and wine products launched by region, 2005-2008 39 Figure 2.5: Percentage share of beer and wine products launched by category, 2005-2008 40 Figure 2.6: Michelob's Sampler Collection 42 Figure 2.7: Products that proclaim their ethical stance 44 Figure 2.8: Innovations in healthier beers and wines 46 Figure 2.9: Beers for consumers with specific health conditions 47 Figure 3.10: Anheuser-Busch products that proclaim their authenticity 53 Figure 3.11: New craft-style beers 54 Figure 3.12: Wines in personal pack sizes 57 Figure 3.13: Packaging innovations designed to boost outdoor consumption 58 Figure 3.14: Energy boosting beers and wine 60 Figure 3.15: Functional products for women 61 Figure 3.16: Anti-ageing wines from Mercian and Sapporo 62 Figure 3.17: Products with emerging functional benefits 63 Figure 3.18: Examples of beer mixes from Germany 65 Figure 3.19: Examples of beer mixes from around the world 66 Figure 3.20: Examples of wine mixes launched during 2008 67 Figure 3.21: Products from the blurring boundary between beer and spirits 68 Figure 3.22: Examples of new beers featuring traditional wine attributes 69 Figure 3.23: Products designed as general meal accompaniments 71 Figure 3.24: Products designed to go with specific foods 71 Figure 3.25: Products featuring enhanced taste and smell 72 Figure 3.26: Products featuring enhanced touch and feel 73 Figure 3.27: Products featuring enhanced sight and sound 74 List of Tables Table 1.1: Sales value of alcoholic drinks in Europe, the US and Japan, ($m), 2007-2011 13 Table 1.2: Servings of alcoholic drinks in Europe, the US and Japan, liters bn, 2007-2011 14Table 1.3: Share of throat of alcoholic drinks in Europe, the US and Japan, 2007 15 Table 1.4: Forecast share of throat of alcoholic drinks in Europe, the US and Japan, 2007-2011 16 Table 1.5: Beer, cider & FABs sales volume in Europe, the US and Japan, (liters m), 2007-2011 17 Table 1.6: Beer, cider & FABs sales value in Europe, the US and Japan, ($m), 2007-2011 18 Table 1.7: Wine sales volume in Europe, the US and Japan, (liters m), 2007-2011 19 Table 1.8: Wine sales value in Europe, the US and Japan, ($m), 2007-2011 19 Table 1.9: Share of sales volumes of beer types in Europe, the US and Japan, 2007 21 Table 1.10: Forecast share of throat by type of beer in Europe, the US and Japan, 2007-2011 22 Table 1.11: Share of sales volumes of wine types in Europe, the US and Japan, 2007 23 Table 1.12: Forecast share of throat by type of wine in Europe, the US and Japan, 2007-2011 23 Table 1.13: Top 10 types of new wines launched, globally, 2005-08 24 Table 1.14: Beer sales value, by continent, ($m), 2007-2011 25 Table 1.15: Beer sales value in selected emerging markets, ($m), 2003-2007 25 Table 1.16: Wine sales value, by continent, ($m), 2007-2011 28 Table 1.17: Wine sales value in selected emerging markets, ($m), 2003-2007 28 Table 1.18: Market share of leading brewers by continent, 2006 31 Table 1.19: Market share of leading vintners by continent, 2006 32 Table 1.20: Beer & wine private label share in Europe and the US, 2001-2011 33 Table 2.21: Top 5 tags on new beer and wine product launches, 2005-2008 41 Table 2.22: Top 3 tags on new ethical beer and wine product launches, 2005-2008 43 Table 2.23: Top 10 tags on healthier new beer and wine product launches, 2005-2008 45 Table 3.24: Beer share of throat in Europe, the US and Japan, 2007-2011 76 Table 3.25: Wine share of throat in Europe, the US and Japan, 2007-2011 76 Table 3.26: Beer sales volume by type in Europe, (liters m), 2007-2011 77 Table 3.27: Beer sales volume by type in the US, (liters m), 2007-2011 77 Table 3.28: Beer sales volume by type in Japan, (liters m), 2007-2011 77 Table 3.29: Beer sales value by type in Europe, ($m), 2007-2011 78 Table 3.30: Beer sales value by type in the US, ($m), 2007-2011 78 Table 3.31: Beer sales value by type in Japan, ($m), 2007-2011 78 Table 3.32: Wine sales volume by type in Europe, (liters m), 2007-2011 79 Table 3.33: Wine sales volume by type in the US, (liters m), 2007-2011 79 Table 3.34: Wine sales volume by type in Japan, (liters m), 2007-2011 79 Table 3.35: Wine sales value by type in Europe, ($m), 2007-2011 80 Table 3.36: Wine sales value by type in the US, ($m), 2007-2011 80 Table 3.37: Wine sales value by type in Japan, ($m), 2007-2011 80
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