September 18, 2008

College for Creative Studies Design Students Unveil ‘Green Steel’ Concept Vehicles at the American Iron and Steel Institute’s 20th Annual Summer Internship Program Event


Contact: Ron Krupitzer, +1-248-945-4761, [email protected], or Deanna Lorincz, +1-248-945-4763, [email protected], both of American Iron and Steel Institute

DETROIT, Sept. 18 /PRNewswire/ -- The American Iron and Steel Institute (AISI) is helping Detroit-based College for Creative Studies (CCS) students lead the way in designing environmentally friendly vehicles of the future. CCS design students unveiled their "Green Steel" concept vehicles, which they developed during AISI's 20th annual summer internship program, at a reception today at the Skyline Club in Southfield, Mich.

"The internship program presents a great opportunity for design students to work on real-world challenges facing the automotive industry today," said Ron Krupitzer, vice president of automotive applications for AISI. "Utilizing the benefits of advanced high- strength steels, the students created unique designs without compromising visual appeal, while gaining a personal understanding of environmental, safety, recyclability and cost issues."

CCS students were challenged with conceptualizing, rendering and designing environmentally friendly vehicles for a mega city transportation network in the year 2040. Students created a city grid system that was divided into three tiers of transportation, including: the underground superhighway that regulates traffic coming in, out and through the city; the traffic tier, where fully- automated vehicles commute through a steel sub-tunnel; and the pedestrian tier that is separated from traffic to eliminate the risk of accidents.

The student-created concept vehicles that were unveiled at the "Green Steel" event include:

-- Lincoln Continental, designed by Milton Ruiz, Ann Arbor, Mich. - An electric, two-passenger, cab-like vehicle that features limousine-like luxuries and incorporates high-end technologies, allowing vehicle-to-vehicle communication and the ability to capture images and identify passengers.

-- Mazda Hyoryu, designed by Jesse Boyer, Port Sanilac, Mich. - An electric vehicle for the daily commuter that has the ability to drive itself. The design is inspired by wind, snow drifts and smoke, symbolizing a person with an active lifestyle.

-- Mitsubishi Synthesis, designed by Dave Owsen, Harper Woods, Mich. - An automated, easy-to-maintain-and-disassemble traveling "entertainment center" of the future that bridges the gap between public and personal transportation.

For 20 years, AISI has mentored CCS students by blending their creative vision with technological steel innovation to design concept vehicles that are safe, affordable, fuel efficient and environmentally responsible. For more information on the summer internship program or to view images of the concept vehicles, visit

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 28 member companies, including integrated and electric furnace steelmakers, and 138 associate and affiliate members who are suppliers to or customers of the steel industry. AISI's member companies represent more than 75 percent of both U.S. and North American steel capacity.

The Automotive Applications Council (AAC) is a subcommittee of the Steel Market Development Institute (a business unit of AISI) and focuses on advancing the use of steel in the highly competitive automotive market. With offices and staff located in Detroit, cooperation between the automobile and steel industries has been key to its success. This industry cooperation resulted in the formation of the Auto/Steel Partnership, a consortium of Chrysler LLC, Ford Motor Company and General Motors Corporation and the member companies of the AAC. For more news or information, view the AISI / AAC Web site at

American Iron and Steel Institute / Automotive Applications Council: -- AK Steel Corporation

-- ArcelorMittal Dofasco

-- ArcelorMittal USA

-- Nucor Corporation

-- Severstal North America, Inc.

-- United States Steel Corporation

SOURCE American Iron and Steel Institute

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