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P. Miller Adds “Miller Peaches,” a Women’s and Girls’ Clothing Line to Its Growing, Affordable Lifestyle Brand and Announces Talent Search Seeking “The Great American Girl”

September 19, 2008

With the economy in shambles, American families are looking for ways to stretch their hard-earned dollar without sacrificing quality. P. Miller and Romeo have taken it upon themselves to provide the budget-conscious consumer with high-fashion at low prices by adding an affordable women’s and girls’ line called Miller Peaches “Freshly Preserved” to their popular brand, P. Miller Designs.

The Miller Peaches clothing line combines designer style with great value and is targeted at young women from all walks of life. The line consists of the same quality clothing available from pricier brands like Bebe, Baby Phat, or Juicy Couture, but Miller Peaches retails for much less: about $10 for tops and $20 and under for bottoms. Miller Peaches specializes in stretch denim for those with curvier physiques and the line will also contain plus-sizes.

“P. Miller truly is a complete lifestyle brand, which now includes P. Miller Designs for young men, Miller Peaches for young women, Kids, Shoes and Accessories lines,” said Miller. “This brand seeks to clothe the entire family from head to toe and target the African American and Hispanic minority customers and make history by being a quality, affordable, urban lifestyle brand for the community.”

P. Miller will conduct a nationwide search for “The Great American Girl” who will become the brand’s supermodel and spokeswoman. Miller Peaches has aligned itself with Better Black Television (BBTV) for this promotion.

“We are looking for The Miller Peaches Great American Girl… is it you?” asked Miller. “Tell us what makes you The Miller Peaches Great American Girl for a chance at an opportunity with our national advertising campaign for Miller Peaches clothing.”

P. Miller, the brand of the community, offers a lifestyle of opportunity through its diversity, outreach care programs and its focus on the community. Created by Percy Miller, the P. Miller clothing line brings a culturally diverse product to the everyday consumer. Its Young Men’s line is currently available at Wal-Mart.

For more information on The Great American Girl Search, visit www.betterblacktv.com

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SOURCE: LA Fashion News




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