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Salty Snacks in the United States 2008 – A Slow Growing, $15.9 Billion Market

September 19, 2008

Research and Markets (http://www.researchandmarkets.com/research/3eaa47/salty_snacks_in_th) has announced the addition of the “Salty Snacks in the United States 2008″ report to their offering.

Salty snacks are popular with children, teens, and most adults. In this report, you will learn:

– The reasons the market has been growing slowly over the review period

– How other snacks – beyond salty ones – are challenging the market

– How the top players – potato chips and tortilla chips – are faring, and how innovation is needed to grow the competing segments

– The challenges faced by supermarkets, the largest channel

– “Snacking demographics” and their impact on the market

– Frito-Lay’s dominance of the snack market, and competitors, on a segment-by-segment basis

– The growth of private label products

– Innovation in the snack food industry – which areas are ripe for new product development, and which are showing signs of slowdown

– Usage of salty snacks by adults and children, and consumers’ attitudes towards issues surrounding salty snacks, from health properties to new flavors and preferred brands

Key Topics Covered:

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Executive Summary

A slow growing, $15.9 billion market

Which products compete with salty snacks?

Potato chips and tortilla chips lead the market

Supermarkets are major channel for salty snacks sales

Children are an important market for snacks

Frito-Lay leads the market

New product launches

Salty snacks almost universally popular

Focus on children

Brand preferences

Opinions about salty snacks

Market Size and Forecast

Key points

Are consumers shying away from “healthy salty snacks”?

Mainstream natural and organic products are also not faring well

Figure 4: Total U.S. sales and forecast of salty snacks at current prices, 2002-12

Figure 5: Total U.S. sales and forecast of salty snacks at inflation-adjusted prices, 2002-12

Wal-Mart sales

Convenience stores

Figure 6: Convenience store sales and forecast of salty snacks at inflation-adjusted prices, 2002-07

Competitive Context

Crackers, rice cakes, and other salty alternatives

Other rivals: Healthy snacks, sweet snacks, no snacks?

Figure 7: Foods chosen to satisfy craving for sweets, April 2008

Figure 8: New product launches, salty snacks with chocolate, U.S., 2003-08

Segment Performance

Key points

Potato chips and tortilla chips are strongest players

Figure 9: FDMx sales and forecast of salty snacks at current prices, 2002-12

Figure 10: FDMx sales of salty snacks, by segment, 2005 and 2007

Segment Performance–Potato Chips

Key points

Potato chip sales stumble

Figure 11: FDMx sales and forecast of potato chips, at current prices, 2002-12

Segment Performance–Tortilla Chips

Key points

Tortilla chips fare better than potato chips

Figure 12: FDMx sales and forecast of tortilla chips, at current prices, 2002-12

Segment Performance–Snack Nuts and Seeds (Including Corn Nuts)

Key points

Health halo remains strong, but sales level off

Figure 13: FDMx sales and forecast of snack nuts and seeds (including corn nuts), at current prices, 2002-12

Segment Performance–Popcorn

Key points

Popcorn sales decline in light of health issues

Figure 14: FDMx sales and forecast of popcorn, at current prices, 2002-12

Segment Performance–Pretzels

Key points

Pretzels rebounded from low carb era, but sales slow again

Figure 15: FDMx sales and forecast of pretzels, at current prices, 2002-12

Segment Performance–Cheese Snacks

Key points

“Better for you” products help sales

Figure 16: FDMx sales and forecast of cheese snacks, at current prices, 2002-12

Segment Performance–Corn Snacks

Key points

Innovation helps, but market is still flat

Figure 17: FDMx sales and forecast of corn snacks, at current prices, 2002-12

Segment Performance–Other Salty Snacks

Key points

A wide range of snack options

Figure 18: FDMx sales and forecast of other salty snacks, at current prices, 2002-12

Retail Channels

Key points

Supermarkets are the major channel for salty snack purchases

Figure 19: Total sales of salty snacks, by retail channel, 2005 and 2007

Retail Channels–Supermarkets

Key points

Supermarket sales show flat growth

Figure 20: FDMx sales of salty snacks at supermarkets, 2002-07

Market Drivers

Key points

Snacking demographics

Figure 21: Household consumption of salty snacks, by key demographics, January 2007-November 2007

Figure 22: Population, by race and Hispanic origin, 2003-13

Children and salty snacks

Figure 23: Households, by presence of children under age 18, 1996-2006

Leading Companies

Key points

Frito-Lay products account for almost half of salty snack sales

Private label sales remain strong

A quarter of the market comprises smaller players

Figure 24: FDMx sales of leading salty snack companies, 2007 and 2008

Brand Share–Potato Chips

Key points

Frito-Lay products control more than half the market

Figure 25: FDMx brand sales of potato chips, 2007 and 2008

Brand Share–Tortilla Chips

Key points

Frito-Lay controls the segment

Figure 26: FDMx brand sales of tortilla chips, 2007 and 2008

Brand Share–Snack Nuts and Seeds (Including Corn Nuts)

Key points

Kraft Foods’ brands decline, while specialty players gain

Figure 27: FDMx brand sales of snack nuts and seeds (including corn nuts), 2007 and 2008

Brand Share–Popcorn

Key points

ConAgra is biggest player

Healthy brands not at the forefront

Figure 28: FDMx brand sales of popcorn, 2007 and 2008

Brand Share–Pretzels

Key points

Snyder’s of Hanover grows lead over Frito-Lay

Figure 29: FDMx brand sales of pretzels, 2007 and 2008

Brand Share–Cheese Snacks

Key point

Frito-Lay is the market leader

Figure 30: FDMx brand sales of cheese snacks, 2007 and 2008

Brand Share–Corn Snacks

Key point

Another Frito-Lay-dominated segment

Figure 31: FDMx brand sales of corn snacks, 2007 and 2008

Brand Share–Other Salty Snacks

Key points

A great variety of products

Healthy snacks do well

Figure 32: FDMx brand sales of other salty snacks, 2007 and 2008

Brand Qualities

Key points

How Kettle Foods woke up the potato chip market

A big two percent

“People power” flavors

Innovation and Innovators

Key points

Major trends in new product innovation

Most innovative

Figure 33: New product launches, salty snacks, 2002-08 (August)

Do you know your snack’s pedigree?

Focus on “healthier”

The ethics of snack food

Products for holidays … and for kids

Convenience

Flavor trends

Advertising and Promotion

Overview

Snacks for health

Figure 34: Television ad for Blue Diamond, “More than a Snack,” 2008

Figure 35: Television ad for Chex Mix, 2008

Figure 36: Television ad for Emerald Nuts, 2008

Figure 37: Television ad for Flat Earth Chips, 2008

Figure 38: Television ad for Fritos, 2008

Figure 39: Television ad for SunChips, 2008

Snacks for fun

Figure 40: Television ad for Cheetos, 2008

Figure 41: Television ad for Doritos, 2008

Figure 42: Television ad for Lay’s, 2008

Figure 43: Television ad for Planters Nuts, 2008

Snacks for profit … and charity

Figure 44: Television ad for Doritos Spicy Sweet Chili Tortilla chips, 2008

Figure 45: Television ad for Lay’s chips, 2008

The Consumer: Household Usage of Salty Snacks

Key points

Figure 46: Personal and household usage of salty snacks, June 2008

Personal Usage of Salty Snacks

Key points

Figure 47: Consumption of specific salty snacks, by age, June 2008

Figure 48: Consumption of specific salty snacks, by race/Hispanic origin, June 2008

Figure 49: Consumption of specific salty snacks, by presence of children in household, June 2008

Consumption Habits: Day Parts

Key points

Figure 50: Consumption of salty snacks, by day part, by age, June 2008

Figure 51: Consumption of salty snacks, by day part, by race/Hispanic origin, June 2008

Figure 52: Consumption of salty snacks, by day part, by presence of children in household, June 2008

Consumption Habits: Frequency

Key point

Figure 53: Consumption of salty snacks, by frequency, by age, June 2008

Children and Snacks

Key points

When and how often kids and teens eat salty snacks

Figure 54: Frequency of consumption of salty snacks by children, June 2008

Figure 55: Teenagers’ and children’s consumption of salty snacks, by day part, June 2008

Parents’ opinions about salty snacks

Figure 56: Opinions about salty snacks and children’s diets, June 2008

Brand Preferences

Key points

Adults

Figure 57: Top Household Brand Preferences, Selected Salty Snacks, January 2007-November 2007

Teenagers

Figure 58: Top brand preferences of teenagers, selected salty snacks, January 2006-October 2006

Children

Figure 59: Top brand preferences of children, selected salty snacks, January 2006-October 2006

Opinions about Salty Snacks: Flavors/Varieties

Figure 60: Opinions about salty snacks, by age, June 2008

Opinions about Salty Snacks: Health Issues

Key points

Figure 61: Opinions about health issues and salty snacks, by age, June 2008

Appendix: Other Useful Consumer Tables

Personal consumption of salty snacks by income

Figure 76: Consumption of specific salty snacks, by income, June 2008

Frequency of consuming salty snacks (per week)

Figure 77: Consumption of salty snacks, by frequency, by race/Hispanic origin, June 2008

Figure 78: Consumption of salty snacks, by frequency, by presence of children in household, June 2008

Opinions about salty snacks

Figure 79: Opinions about salty snacks, by race/Hispanic origin, June 2008

Figure 80: Opinions about salty snacks, by income, June 2008

Figure 81: Opinions about salty snacks, by presence of children in household, June 2008

Figure 82: Opinions about health issues and salty snacks, by gender, June 2008

Appendix: Trade Associations

Companies Mentioned:

– Frito-Lay, Inc

– Greenfield Online

– Pepsi-Cola North America

– Procter & Gamble USA

– Kettle Foods, Inc.

– Wal-Mart Stores (USA)

– U.S. Bureau of the Census

– U.S. Bureau of Labor Statistics

– National Association of Convenience Stores

– Food and Drug Administration

– Quaker

– Nestle USA

– Centers for Disease Control and Prevention

– U.S. Environmental Protection Agency

– J Sainsbury

– Walkers Snack Foods Limited

– Kellogg Company

– Coca-Cola Company (The) (USA)

– Dannon Co

– Food Products Association

– Food Marketing Institute

– Grocery Manufacturers of America

– International Foodservice Distributors Association (IFDA)

– National Association of Chain Drug Stores (NACDS)

– Snack Food Association (SFA)

– Grocery Manufacturers of America (GMA)

For more information visit http://www.researchandmarkets.com/research/3eaa47/salty_snacks_in_th




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