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Mark Barnekow Recognized As One of San Francisco Bay Area’s Most Admired CEOs

September 22, 2008

Amphire(R) Solutions, which recently announced a merger with iTradeNetwork, today announced that Mark Barnekow, president and CEO, is the recipient of San Francisco Business Times’ Most Admired CEO Award 2008. Under Barnekow’s direction and leadership, Amphire has become a technology leader in the global food and beverage industry supplying the foodservice, hospitality and retail sectors. Barnekow is honoured in the Emerging Growth Company category and will be recognized in a special November 2008 San Francisco Business Times report on Bay Area leadership.

Since Amphire’s inception in 2000, Barnekow has executed a vision that has brought the company increased growth and profitability. Barnekow focused on building strong customer relationships and acquiring complementary businesses to rapidly grow Amphire. Amphire’s extensive customer list includes major brands such as ARAMARK, Burger King, Coca-Cola, Coors, Del Monte Foods, Foster Farms, Heinz, Kimberly Clark, Pizza Hut and Thistle Hotels. In the past year, Barnekow has led the Company’s acquisitions of British-based Makella and barbox, nearly doubling Amphire’s size and establishing its international business footprint.

“We have had an amazing year, growing significantly both organically and via acquisitions,” said Barnekow. “I am honoured to be selected as one of the Bay Area’s Most Admired CEOs. It’s a tribute to everyone who has contributed to Amphire’s success and it’s an honour to have our efforts recognized by the San Francisco Business Times. The recent announcement of our merger with iTradeNetwork is the next stage for accelerating our growth.”

Barnekow most recently led Amphire’s merger with iTradeNetwork, a privately-held technology leader in supply chain solutions for the food industry. The combined company, iTradeNetwork, creates the leading global foodservice, retail grocery, hospitality and healthcare industry supply chain network. After the merger is complete, Barnekow will become iTradeNetwork’s president of international to continue the Company’s global expansion.

San Francisco Business Times’ Most Admired CEO awards recognize the Bay Area’s leading CEOs of private or public companies. Winners are selected by an independent panel of judges who consider CEOs who consistently demonstrate excellent leadership of their companies, people, industries and communities. Judges base their decision on the following: leadership, values, vision, company financial performance, commitment to quality, commitment to diversity, work environment, community contribution, innovation and overcoming adversity. This year’s winners will be honored at an awards dinner, November 12, 2008 at the Palace Hotel in San Francisco.

About Amphire Solutions Inc.

Amphire Solutions provides global, end-to-end solutions to optimize the food service and hospitality industries’ supply chains, helping companies manage and automate supply chain transactions and processes. Currently serving over 700 suppliers, 175 distributors and 100,000 operator end users, the company’s products allow enterprises to address fundamental supply chain challenges such as transaction management, contract management, compliance, reporting and analytics, purchasing, and supply and demand forecasting with configurable and user friendly web-based solutions. Amphire customers have greater control and visibility into their business to make accurate decisions, build brand loyalty and improve cash flow. For more information, please visit www.amphire.com




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