September 22, 2008

‘Use Cheaper Cuts’ Call

A retailer today launched a campaign encouraging consumers to use little-known cheaper cuts of meat to ease their way through the credit crunch.

Waitrose said new research showed customers were ignoring the more economical cuts of meat despite pressures on household spending. The poll of 1,000 shoppers showed a growing generational divide, with many unaware of the thrifty techniques used by their parents and grandparents.

The shift away from slow, no-nonsense cooking meant adults aged between 18 and 34 were now more likely to grill meat on the barbecue than prepare traditional dishes such as stew.

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