In-Store Bakeries in the United States 2008 Explores How Convenience Seems to Be the Key Reason Why Consumers Buy From ISBs
Research and Markets (http://www.researchandmarkets.com/research/54d81d/instore_bakeries) has announced the addition of the “In-store Bakeries in the United States, 2008″ report to their offering.
About this report
The in-store bakery market experienced strong growth in recent years. Dessert items and bread & rolls were the fastest growing segments, with expectations the market will continue to grow. This report covers a range of topics, including:
– How the size of the market and its growth potential has been impacted by the recovery from the “low-carb” faze, the growth of the numbers of ISBs and increases in pricing
– What in-store bakeries at conventional supermarkets can do to better compete against supercenters and warehouse clubs
– How in-store bakeries can create bakery “brands” that will improve quality perceptions and drive sales
– What retailers can do to highlight their ISBs and clear up consumers’ confusion about them
– How consumers shop in-store bakeries, exploring the share of all bread purchases that are made through ISBs and types of products bought
– Why consumers shop in-store bakeries. The report explores how convenience seems to be the key reason why consumers buy from ISBs, trumping selection and service
Key Topics Covered:
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
In-store bakery products market reached nearly $12 billion in 2007
Supply structure
Innovation focused on smaller portions, artisan breads and premium offerings
Room to improve consumer perceptions
Sampling and specialty/healthier products drive consumer interest
Market Size and Forecast
Key points
Sales gains driven by price increases and store growth
Bakeries recovering from low-carbohydrate diet trend
In-store bakeries find ways to deal with rising costs
Figures
Appendix: Trade Associations
Companies Mentioned:
– Greenfield Online
– Wal-Mart Stores (USA)
– Food Marketing Institute
– U.S. Bureau of Labor Statistics
– U.S. Department of Agriculture
– General Mills Inc
– Dawn Food Products, Inc.
– La Brea Holdings, Inc.
– Publix Super Markets
– Costco Wholesale Corporation
– Rich Products Corporation
– Kmart Corporation
– Target Corporation
– Safeway Inc
– The Kroger Co.
– Panera Bread Company
– American Automobile Association (AAA)
– SAM’s Club
– Albertsons Inc.
– Whole Foods Market Inc
– The NPD Group, Inc.
– Pathmark Stores, Inc
– Starbucks Corporation
– Sara Lee Corporation
– Weight Watchers International Inc.
– Kellogg Company
– Maple Leaf Foods
– Dunkin’ Brands
– Pillsbury
– Food Institute
– American Bakers Association (ABA)
– American Institute of Baking (AIB)
– American Society of Baking (ASB)
– Bread Bakers Guild of America (BBGA)
– Grain Foods Foundation
– Independent Bakers Association (IBA)
– North American Millers’ Association (NAMA)
– Tortilla Industry Association (TIA)
– Wheat Foods Council (WFC)
– Baking Industry Suppliers Association (BEMA)
– Retail Bakers of America (RBA)
For more information visit http://www.researchandmarkets.com/research/54d81d/instore_bakeries
