September 22, 2008

In-Store Bakeries in the United States 2008 Explores How Convenience Seems to Be the Key Reason Why Consumers Buy From ISBs

Research and Markets ( has announced the addition of the "In-store Bakeries in the United States, 2008" report to their offering.

About this report

The in-store bakery market experienced strong growth in recent years. Dessert items and bread & rolls were the fastest growing segments, with expectations the market will continue to grow. This report covers a range of topics, including:

- How the size of the market and its growth potential has been impacted by the recovery from the "low-carb" faze, the growth of the numbers of ISBs and increases in pricing

- What in-store bakeries at conventional supermarkets can do to better compete against supercenters and warehouse clubs

- How in-store bakeries can create bakery "brands" that will improve quality perceptions and drive sales

- What retailers can do to highlight their ISBs and clear up consumers' confusion about them

- How consumers shop in-store bakeries, exploring the share of all bread purchases that are made through ISBs and types of products bought

- Why consumers shop in-store bakeries. The report explores how convenience seems to be the key reason why consumers buy from ISBs, trumping selection and service

Key Topics Covered:

Scope and Themes

What you need to know


Data sources

Sales data

Consumer survey data

Abbreviations and terms



Executive Summary

In-store bakery products market reached nearly $12 billion in 2007

Supply structure

Innovation focused on smaller portions, artisan breads and premium offerings

Room to improve consumer perceptions

Sampling and specialty/healthier products drive consumer interest

Market Size and Forecast

Key points

Sales gains driven by price increases and store growth

Bakeries recovering from low-carbohydrate diet trend

In-store bakeries find ways to deal with rising costs


Appendix: Trade Associations

Companies Mentioned:

- Greenfield Online

- Wal-Mart Stores (USA)

- Food Marketing Institute

- U.S. Bureau of Labor Statistics

- U.S. Department of Agriculture

- General Mills Inc

- Dawn Food Products, Inc.

- La Brea Holdings, Inc.

- Publix Super Markets

- Costco Wholesale Corporation

- Rich Products Corporation

- Kmart Corporation

- Target Corporation

- Safeway Inc

- The Kroger Co.

- Panera Bread Company

- American Automobile Association (AAA)

- SAM's Club

- Albertsons Inc.

- Whole Foods Market Inc

- The NPD Group, Inc.

- Pathmark Stores, Inc

- Starbucks Corporation

- Sara Lee Corporation

- Weight Watchers International Inc.

- Kellogg Company

- Maple Leaf Foods

- Dunkin' Brands

- Pillsbury

- Food Institute

- American Bakers Association (ABA)

- American Institute of Baking (AIB)

- American Society of Baking (ASB)

- Bread Bakers Guild of America (BBGA)

- Grain Foods Foundation

- Independent Bakers Association (IBA)

- North American Millers' Association (NAMA)

- Tortilla Industry Association (TIA)

- Wheat Foods Council (WFC)

- Baking Industry Suppliers Association (BEMA)

- Retail Bakers of America (RBA)

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