In-Store Bakeries in the United States 2008 Explores How Convenience Seems to Be the Key Reason Why Consumers Buy From ISBs

September 22, 2008

Research and Markets (http://www.researchandmarkets.com/research/54d81d/instore_bakeries) has announced the addition of the “In-store Bakeries in the United States, 2008″ report to their offering.

About this report

The in-store bakery market experienced strong growth in recent years. Dessert items and bread & rolls were the fastest growing segments, with expectations the market will continue to grow. This report covers a range of topics, including:

– How the size of the market and its growth potential has been impacted by the recovery from the “low-carb” faze, the growth of the numbers of ISBs and increases in pricing

– What in-store bakeries at conventional supermarkets can do to better compete against supercenters and warehouse clubs

– How in-store bakeries can create bakery “brands” that will improve quality perceptions and drive sales

– What retailers can do to highlight their ISBs and clear up consumers’ confusion about them

– How consumers shop in-store bakeries, exploring the share of all bread purchases that are made through ISBs and types of products bought

– Why consumers shop in-store bakeries. The report explores how convenience seems to be the key reason why consumers buy from ISBs, trumping selection and service

Key Topics Covered:

Scope and Themes

What you need to know


Data sources

Sales data

Consumer survey data

Abbreviations and terms



Executive Summary

In-store bakery products market reached nearly $12 billion in 2007

Supply structure

Innovation focused on smaller portions, artisan breads and premium offerings

Room to improve consumer perceptions

Sampling and specialty/healthier products drive consumer interest

Market Size and Forecast

Key points

Sales gains driven by price increases and store growth

Bakeries recovering from low-carbohydrate diet trend

In-store bakeries find ways to deal with rising costs


Appendix: Trade Associations

Companies Mentioned:

– Greenfield Online

– Wal-Mart Stores (USA)

– Food Marketing Institute

– U.S. Bureau of Labor Statistics

– U.S. Department of Agriculture

– General Mills Inc

– Dawn Food Products, Inc.

– La Brea Holdings, Inc.

– Publix Super Markets

– Costco Wholesale Corporation

– Rich Products Corporation

– Kmart Corporation

– Target Corporation

– Safeway Inc

– The Kroger Co.

– Panera Bread Company

– American Automobile Association (AAA)

– SAM’s Club

– Albertsons Inc.

– Whole Foods Market Inc

– The NPD Group, Inc.

– Pathmark Stores, Inc

– Starbucks Corporation

– Sara Lee Corporation

– Weight Watchers International Inc.

– Kellogg Company

– Maple Leaf Foods

– Dunkin’ Brands

– Pillsbury

– Food Institute

– American Bakers Association (ABA)

– American Institute of Baking (AIB)

– American Society of Baking (ASB)

– Bread Bakers Guild of America (BBGA)

– Grain Foods Foundation

– Independent Bakers Association (IBA)

– North American Millers’ Association (NAMA)

– Tortilla Industry Association (TIA)

– Wheat Foods Council (WFC)

– Baking Industry Suppliers Association (BEMA)

– Retail Bakers of America (RBA)

For more information visit http://www.researchandmarkets.com/research/54d81d/instore_bakeries

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