September 23, 2008
Venom Energy Drink Partners With Terrell Owens
PLANO, Texas, Sept. 23 /PRNewswire-FirstCall/ -- Venom Energy's C-suite today got a little more exciting as the energy drink announced a partnership with Dallas Cowboys wide receiver Terrell Owens and named him to the newly created post of Chief Mayhem Officer. An energy drink designed for delivering piercing energy that strikes back, Venom Energy provides the fuel and touch of invincibility to Owens.
Owens most recently moved into second place on the all-time NFL touchdown receptions list and was elected a captain of the Dallas Cowboys for the 2008 season. His unparalleled athletic ability and star power transcends football.
"We're excited that the best wide receiver in the NFL has joined our team," said Randy Gier, chief marketing officer of Dr Pepper Snapple Group. "Terrell is an athlete that everyone connects with, so we're expecting great things from this partnership. We're popping the popcorn for his first visit with the Board."
As his first official order of business, Terrell will call on Venom Energy's parent company Dr Pepper Snapple Group to support his charitable foundation, Catch a Dream, which provides food, clothing, shelter and proper resources to 81 underprivileged families. Through March 2009, Dr Pepper Snapple Group will donate money to Catch a Dream for every bottle of Venom sold.
Terrell will also be participating in Venom Energy promotion and marketing campaigns including attendance at sponsored events and on in-store merchandising materials.
The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine, the hard-core ingredients that consumers are looking for in their energy drink. Venom is available now at retailers nationwide for a suggested retail price of $2.39. For additional information, visit http://www.venomenergy.com/.
About Venom Energy
Venom Energy is a brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. . DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information on DPS, please visit http://www.drpeppersnapple.com/.
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080923/LATU115PRN Photo Desk, [email protected]
CONTACT: Jason Genthner of Venom Energy, +1-972-673-6688
Web site: http://www.venomenergy.com/http://www.drpeppersnapple.com/