Market Analysis of the Current Beer Market in China

Research and Markets (http://www.researchandmarkets.com/research/8949cf/beer_in_china_2008) has announced the addition of the “Beer in China 2008: A Market Analysis” report to their offering.

This report reviews characteristics, trends and developments over the 2001 to 2007 period in the beer market and industry of the People’s Republic of China, and gives forecasts of market performance to 2012. The emphasis is on the retail market and the major industry players.

This report covers the market for beer in the People’s Republic of China. The report covers the following sectors:

— Standard lagers

— Brown ales

— Stout

— Speciality beers

KEY REPORT FEATURES

This recently updated report includes:

— An overview of China’s total food market with sales statistics up to 2007;

— The total value of the beer market, including sector and channel (retail v HoReCa) breakdown, up to 2007;

— Value provincial and urban/rural breakdown, up to 2007;

— Market share analysis of the beer market;

— Retail pricing trends for beer products by province up to 2007, and by sector (2008);

— Volume & value forecast total beer market in China up to 2012;

— Statistical analysis of China’s advertising, marketing and consumer trends;

— Key manufacturer profiles and financials;

— Key contacts & trade events;

— Overview of China’s demographics and macroeconomics.

The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government.

China has now overtaken the US to become the largest national beer market in the world. Thus China is an important market, which needs to be understood more clearly.

China is a complex market, varying widely from region to region. Indeed, the country can be described as a collection of regional markets, with very few companies able to operate on a truly national level.

The brewing industry has been one of those quickest to modernise in China, and can be seen as a yardstick upon which other industries in China will model themselves.

Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China has grown to near parity with other regional market, and so development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers (especially the growing ranks of urban middle-income consumers) to trade-up to premium products and brands. Thus the market has switched from simply achieving national and regional volume capacity to fill the market, towards developing national and regional brand share.

To this end, the consolidation in the industry continues, and this increasingly means significant mergers and acquisitions between leading players in the market, most notably the acquisition of US brewer Anheuser-Busch by InBev, which was a strategic move, apart from benefits in other regional markets worldwide, to secure a leading share of the still rapidly growing Chinese market.

 Key Topics Covered:  INTRODUCTION Report Coverage Executive Summary China’s Retail Statistics: A Cautionary Note The Problems With Chinese Retail Data? What Does All This Mean Practically? Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005 Other Access Asia Reports of Possible Interest Glossary Free Weekly Online Newsletter and Editorials  Chapters:  – CHINA’S BEER MARKET – MARKETING & DISTRIBUTION – SOURCES OF SUPPLY – SWOT ANALYSIS – LEADING COMPANY PROFILES – CONTACTS – RELEVANT TRADE FAIRS & EXHIBITIONS  Companies Mentioned:  – Anheuser-Busch Companies Inc – Asia Pacific Breweries Limited (APB) – Asahi Breweries Limited – Beijing Yanjing Brewery Co., Ltd. – Carlsberg Beweries A/S – China Resources Enterprise Ltd. – Chongqing Brewery Co., Ltd. – Erdinger – Fujian Yanjing Huiquan Brewery Co Ltd. – Guangzhou Zhujiang Brewery Group – Heineken NV – Kingway Brewery Holdings Ltd. – InBev NV – Kirin Holdings Company Ltd. – San Miguel Hong Kong Brewery Ltd. – SABMiller PLC – Suntory Limited – Tsingtao Brewery Company Ltd. 

For more information visit http://www.researchandmarkets.com/research/8949cf/beer_in_china_2008