September 26, 2008

Help End Hunger With a Trip to the Grocery Store

ST. PAUL, Minn., Sept. 26 /PRNewswire/ -- During the month of October, consumers can help their neighbors struggling with hunger by making a trip to their local grocery store and participating in the Minnesota Grocers Association's third annual, "Minnesota's Own" promotion.

This unique promotion includes three-way participation by vendors, grocers, and consumers.

Vendors participating in the promotion are making a donation to Second Harvest Heartland in hopes that this will encourage consumers to participate in "Minnesota's Own."

Retail grocers, which have a long tradition of strong community-support, are offering opportunities for consumers to get involved and make a difference in the lives of their hungry neighbors.

Consumers can look for an ad running on October 5, 2008 in the Alexandria, Brainerd, Bemidji, Duluth, Mankato, Minneapolis, Rochester, St. Cloud and St. Paul newspapers. This ad will list participating retailers and vendor partners. Customers are encouraged to support these companies and do their part to assist in a statewide fight to end hunger.

Local promotions include: Food Drives -- in-store food drive with product donations given to a local food shelf or local Feeding America food bank; Change for Hunger -- customers may round their purchase total up to the nearest dollar; and Grocery Bag Icons -- customers may donate $1, $3, $5 or more at the register and receive and sign a grocery bag icon to be prominently displayed in the store.

"During this time of economic challenge, 'Minnesota's Own' provides an excellent opportunity to increase awareness of a social issue that affects all our communities," explained Jamie Pfuhl, president of Minnesota Grocers Association. "By raising funds, increasing public support and promoting local donations to our food banks and shelves, the Minnesota retail food industry can truly make a difference in the fight to end hunger!" she said.

"Food prices are up, fuel prices are soaring and more of our neighbors are feeling the crunch," said Rob Zeaske, executive director of Second Harvest Heartland, Minnesota's largest hunger-relief organization. "Now is a critical time to increase the amount of food for families who are hungry. We're proud to partner with the Minnesota Grocers Association and its membership. This promotion is a chance for everyone in the Heartland to contribute toward ending hunger in their local community."

About The Minnesota Grocers Association

The Minnesota Grocers Association is a state trade association representing the food retail industry since 1897. With over 200 retail members operating nearly 1,200 stores statewide, as well as 120 manufacturers and distributors, the MGA is truly the voice of the industry. Member companies employ over 85,000 union and non-union Minnesotans. Focusing on the importance of the consumers, careers and communities, the MGA actively advances the common interests of all those engaged in any aspect of the retail food industry as a leader and advocate in government affairs.

About Second Harvest Heartland (SHH)

Second Harvest Heartland is the Upper Midwest's largest hunger-relief organization, with a mission of ending hunger through community partnerships. Second Harvest Heartland serves 59 counties in Minnesota and western Wisconsin. 40 million pounds of grocery products were distributed last year to more than 1,000 non-profit member agencies and programs, including food shelves, soup kitchens, shelters, senior centers, faith-based and children's after-school programs. For each $1 donated, Second Harvest Heartland can distribute more than $9 worth of grocery products for those in need. For further information, visit or call 651.484.5117.

About Feeding America (formerly America's Second Harvest -- The Nation's Food

Bank Network)

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's largest domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit

The Minnesota Grocers Association; Second Harvest Heartland

CONTACT: Dawn Marie Nelmark of Second Harvest Heartland,+1-651-209-7940, cell, +1-651-592-4496, [email protected]; or Jamie Pfuhlof Minnesota Grocers Association, +1-651-228-0973,

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