October 1, 2008

Autumn Hues Glow in Zales.Com’s Newest ‘Z Trends’

IRVING, Texas, Oct. 1 /PRNewswire/ -- The warm, inviting tones of autumn have inspired Zales latest Z Trends website feature. Zales.com's popular style guide this month offers a luscious array of pendants, rings, bracelets and earrings in shades of coffee, golden cream, chocolate, and champagne to complement the season's richest fashion looks.

"Diamonds and gemstones come in a variety of colors and some are quite dramatic," said Steve Larkin, Executive Vice President and Chief Marketing and Commerce Officer at Zale. "We are even seeing hints of chocolate browns and rich gold tones in sterling silver and Venetian glass jewelry which are also making a big statement this season."

Fall is traditionally a time for deeper and darker colors -- but still vibrant enough to dazzle the eye. Zales.com's Z Trends offers a wealth of possibilities to capture the season's mood. Among the hundreds of possibilities:

-- Resembling flower petals, enhanced flat-shaped Keishi pearls in chocolate brown are spangled on an 18" silk cord with a 14K gold clasp.

-- Just the right addition for today's trendsetter, an alluring oval smoky quartz ring is accented by dozens of round enhanced brown diamonds in a 14K white gold setting.

-- Sophisticated champagne diamonds are mixed with white and black enhanced diamonds in a dramatic pendant set in 14K gold. This versatile piece is the perfect fall accessory, especially when paired with the matching ring or earrings.

-- An eye-catching emerald-cut citrine pendant is accented by round champagne diamonds on an 18" box chain.

-- Bold and captivating, a pear-shaped smoky quartz pendant is framed by four smaller smoky quartz stones, creating an alluring look perfect for autumn.

-- An irresistible combination: A 17" pendant and matching dangle earrings in polished 14K gold are adorned with cultured freshwater enhanced chocolate brown pearls.

-- A fashionable Venetian glass necklace in 14K gold adds the perfect complement to fall styles.

-- A multi-strand sterling silver chocolate-tone bracelet and necklace offers a contemporary and trendy twist to autumn hues.

"No matter what your style, whether it's classic or contemporary, Zales' new fall assortment offers great variety and fantastic looks for you to accessorize the rich, warm tones of autumn," added Larkin.

Each month Zales.com highlights the season's most popular looks in fine jewelry in its unique Z Trends feature. FedEx shipping is free for orders over $149.

About Zales.com

Zales.com is operated by Zale Corporation through its ZLC Direct organization. Zale Corporation is a leading specialty retailer of fine jewelry operating approximately 2,135 retail locations throughout the United States, Canada and Puerto Rico. Zale Corporation's brands include Zales Jewelers, Zales Outlet, Gordon's Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda. Additional information on Zale Corporation and its brands is available at http://www.zalecorp.com/.


CONTACT: Clay Doherty, +1-415-227-1150, ext. 113,[email protected], for Zales

Web site: http://www.zalecorp.com/