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Now Boarding: SkyMall and Frontier Airlines Announce New In-Flight Partnership

October 3, 2008

SkyMall, the most popular in-flight retailer in the U.S., and Frontier Airlines announced that as of October 1, 2008, passengers onboard all Frontier and Lynx flights now have access to the SkyMall catalog.

Christine Aguilera, President of SkyMall, noted:

“We are excited to bring the SkyMall catalog to the customers of Frontier Airlines. The SkyMall catalog offers travelers a convenient and entertaining way to shop while they travel.”

The SkyMall catalog is being boarded by Frontier just in time for the busy holiday retail season. From electronics to toys, the Holiday edition of the SkyMall catalog offers over 2,500 unique and innovative products from top brands and manufacturers. Passengers are invited to take the complimentary catalog home with them and can also visit SkyMall.com to see thousands more products online.

Commenting on the partnership, Frontier Airlines Director of Advertising Diane Willmann said:

“It is a pleasure to announce the addition of SkyMall to our in-flight service. We are certain that our customers enjoy shopping almost as much as they enjoy travel, so we believe SkyMall will be a popular addition to our flights.”

To celebrate the launch, Frontier will promote a 10% discount on SkyMall merchandise on www.frontierairlines.com and through an email promotion. The special offer will be available to customers through October 31, 2008.

About SkyMall

SkyMall is a multi-channel retailer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, SkyMall.com. The SkyMall catalog reaches approximately 90% of all passengers carried by U.S. airlines reaching more than 650 million air travelers annually. SkyMall also offers turnkey merchandise and fulfillment solutions for loyalty marketing programs. For more information please visit www.SkyMall.com.

About Frontier Airlines Holdings, Inc.

Frontier Airlines Holdings, Inc. is the parent company of Denver-based Frontier Airlines. Currently in its 15th year of operations, Frontier Airlines is the second-largest jet service carrier at Denver International Airport, employing more than 5,000 aviation professionals. Frontier Airlines’ mainline operation has 57 aircraft with one of the youngest Airbus fleets in North America. Frontier Airlines’ mainline operations offer 24 channels of DIRECTV(R) service in every seatback along with a comfortable all-coach configuration. In conjunction with a fleet of ten Bombardier Q400 aircraft operated by Lynx Aviation (a subsidiary of Frontier Airlines Holdings, Inc.), Frontier offers routes to more than 50 destinations in the U.S., Mexico, Canada and Costa Rica. In November 2006, Frontier and AirTran announced a first-of-its-kind integrated marketing partnership that offers travelers the ability to reach more than 80 destinations across four countries with low fares aboard two of the youngest fleets in the industry. For more in-depth information on Frontier Airlines, please visit its Web site at FrontierAirlines.com.




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