October 3, 2008
Altair Nanotechnologies Unveils New Brand Identity
Altair Nanotechnologies Inc. (NASDAQ: ALTI), a leading provider of advanced materials and products for power and energy systems, announced the unveiling of its new corporate brand identity. Supporting the company's new focus on energy storage in the transportation, stationary power and military markets, the brand identity includes a new logo, tagline, website and targeted advertising campaign.
"Altairnano closely analyzes key drivers in the marketplace, and assesses where its technology can make the greatest impact for addressing its customers' needs," said Terry Copeland, President & CEO for Altair Nanotechnologies. "Today that need is in the energy sector, a $500B industry in the U.S. alone, which is experiencing revolutionary changes. Our new brand symbolizes our mission to be a global technology leader helping to bring the future of energy closer to today."
With its new tagline, "Charging the Energy Revolution," Altairnano aligns with the energy industry, while referencing the scale of impact the Industrial Revolution and Internet Revolution had on society. The new logo reflects trends in the energy sector, resembling an energy wave or turbine-like blade with colors giving the impression of a charging battery. Both the logo and tagline reflect the technical attributes of the product itself, which include exceptional temperature versatility, long cycle life, and fast charge and discharge rates.
"Altairnano's patented lithium-titanate based battery and energy storage systems are designed to help meet the growing demands in the energy sector," said Copeland. "With our advanced features, and with the company's new focus, Altairnano is quite literally and figuratively charging the future of energy, enabling our partners to enter new markets not otherwise possible."
Altairnano reports recent successes in line with the company's energy focus, including a test pilot program with global power company AES, proving the efficacy of the application for frequency regulation and ancillary services. The company also recently announced the successful testing of a unique battery solution for the U.S. Navy, designed to save $1.6M per ship annually and allowing for 960 metric tons of carbon reduction.
ABOUT ALTAIR NANOTECHNOLOGIES INC.
Headquartered in Reno, Nevada with manufacturing in Anderson, Indiana, Altairnano (NASDAQ: ALTI) is a leader in the creation and delivery of advanced materials and energy storage products. Going beyond lithium ion, Altairnano's lithium-titanate based battery products are among the highest performing and most scalable, with applications that include battery cells for military artillery, battery packs for hybrid vehicles and energy storage systems for large-scale stationary power services. For more information please visit Altairnano at www.altairnano.com.
This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Additional risks are identified in the company's most recent Annual Report on Form 10-K and Form 10-Q, as filed with the SEC. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.
For Additional Information: Institutional Investors: Altair Nanotechnologies Inc. C. Robert Pedraza Vice President, Corporate Strategy 775.856.2500 Email Contact Individual Investors: McCloud Communications, LLC Marty Tullio Managing Member 949.553.9748 Email Contact
SOURCE: Altair Nanotechnologies Inc.