October 6, 2008

UGOBE Moves Headquarters to Idaho

EAGLE, Idaho, Oct. 6 /PRNewswire/ -- UGOBE -- creator of the Life Form Pleo, the baby dinosaur -- today announced it is moving its headquarters from Emeryville, Calif., to Eagle, Idaho -- consolidating sales and operations under the same roof as the design, research and development operations that have been in Eagle for the last several years.

"We were presented with a compelling business case for headquartering our company in Eagle," said Liz Gasper, CEO of UGOBE. "The dedicated efforts of the Eagle Chamber of Commerce, the Idaho Department of Commerce and Idaho Economic Advisory Council Chairman and former Apple Computer executive C. Lloyd Mahaffey caused us to consider the key benefits of business costs, workforce and quality of life that ultimately prompted us to relocate our headquarters to Eagle."

"Pleo and our Life-Form technology started right here in Idaho. UGOBE's headquarters were later established in Emeryville. As the corporate and R&D teams traveled between California and Idaho, the benefits of consolidating in Eagle became apparent. The depth and loyalty of the technical workforce, the pro-business attitudes of Eagle and the state government's support for new technology made this an easy decision. We are delighted to have the international attention on Pleo being directed to Eagle," said John Sosoka, chief technology officer and cofounder of UGOBE.

"This creates a solid robotics foothold in the Treasure Valley, which will spawn other companies over time," said Mahaffey. "When one company comes, others have a tendency to follow. This opens a whole new area of technology interest in the Treasure Valley that doesn't currently exist."

UGOBE's move affirms Idaho's "top-to-top" strategy in recruiting new businesses to the state. The Department of Commerce is using Idaho executives to reach out personally to targeted company executives in other states. The strategy is part of Governor C.L. "Butch" Otter's Project 60 initiative to grow Idaho's gross domestic product from $51.5 billion to $60 billion.

"Our best salesmen are the folks who already live, work and raise families here. They know the quality of life, the quality of our work force and the kind of business climate that appeals to those with entrepreneurial spirit," Governor Otter said. "We're pushing economic opportunity on a number of fronts, and I'm proud of the great example being set by the community of Eagle."


UGOBE, a privately held company based in Eagle, Idaho, develops revolutionary robotics that transform inanimate objects into lifelike creatures. UGOBE's multidisciplinary team has developed a unique set of core technologies that underlie its groundbreaking line of robotic Life Forms. Pleo is UGOBE's first Life Form and is specifically engineered and enhanced to mimic life and relate to his owner on a personal level. For more information about UGOBE, visit http://www.ugobe.com/ or http://www.pleoworld.com/.


CONTACT: Erin Santy of SHIFT Communications, +1-415-591-8413, [email protected], for UGOBE

Web site: http://www.ugobe.com/http://www.pleoworld.com/