October 7, 2008

Divine Duo

DOWNERS GROVE, Ill., Oct. 7 /PRNewswire-FirstCall/ -- Sara Lee Corporation announced today an exciting new partnership for its SENSEO(R) Gourmet Coffee brand with Godiva Chocolatier(R), known for its high level of craftsmanship and Belgian heritage. The new launch introduces an indulgent line of gourmet flavored coffees to be distributed through national mass market retailers, supermarkets and online retailers. The new line of Godiva Single Serve Coffee Pods combines the bold taste of expertly blended and roasted SENSEO coffee with rich, luxurious Godiva flavors.

SENSEO, the global leader in the single-serve coffee segment, uses pre-measured pods to conveniently brew a delicious cup of gourmet coffee in under a minute, without the mess and hassle of handling coffee grounds. The new Godiva Single Serve Coffee Pods offer the same convenience and superior taste that SENSEO coffee fans have come to admire, in the standout flavors Creme Brulee and Chocolate Creme. Perfect for an everyday indulgence, the new line offers consumers the luxury of a delicious gourmet coffee experience at the press of a button.

"The expert blends of SENSEO coffee paired with Godiva's rich taste is sure to create a new coffee sensation, hitting all of the senses with its unique taste and aroma," said John Risley, Director, Marketing, SENSEO. "Both bold and sweet, the new line will turn the average coffee break into a tempting luxury experience. This partnership brings together the best of both worlds - the excellence and finest quality of ingredients from Godiva Chocolatier and the ultimate convenience and smooth blends of SENSEO."

"SENSEO is a natural partner for Godiva, offering a premium product in America's leading single serve coffee format," said June M. Archer, Senior Vice President, Global Business Development and Licensing, Godiva Chocolatier. "We are proud of the close collaboration with SENSEO and our new, indulgent coffee blends which are a great addition to our licensed products portfolio."

Made from 100 percent premium Arabica coffee beans, Godiva Creme Brulee and Chocolate Creme Coffees have a smooth full-bodied roast that can be enjoyed any time of the day. Sold in packages of 16 pods, the coffees will range in price from $5.49 to $6.49 per package. SENSEO gourmet coffee is currently available in 14 SENSEO brand varieties, in addition to the two new delicious Godiva flavors, and can be purchased at supermarkets, mass market retailers nationwide and online at http://www.senseostore.com/ and http://www.amazon.com/.

About Senseo

The SENSEO(R) coffee pod system is the result of a dynamic partnership between electronics experts Philips and coffee roasters Douwe Egberts, both world-renowned companies originally from the Netherlands. Working in tandem, the two innovators developed every aspect of the SENSEO(R) coffee pod system - from its patented brewing process to its one-of-a-kind coffee pods. The end result is a single serving of fresh gourmet coffee at the touch of a button. Please visit http://www.senseo.com/ for more information.

About Sara Lee Corporation

Each and every day, Sara Lee delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee and Senseo. Collectively, these brands generate more than $13 billion in annual net sales covering approximately 200 countries. The Sara Lee community consists of 44,000 employees worldwide. Please visit http://www.saralee.com/ for the latest news and in-depth information about Sara Lee and its brands.

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for 80 years. http://www.godiva.com/

Sara Lee Corporation

CONTACT: Sara Matheu, Sara Lee, +1-630-598-8722, or Robyn Schweitzer,MWW Group, +1-212-827-3761

Web Site: http://www.godiva.com/http://www.saralee.com/http://www.senseo.com/http://www.senseostore.com/