October 7, 2008

Rocca Skincare Launches in Apothia at Fred Segal

LOS ANGELES, Oct. 7 /PRNewswire/ -- Rocca Skincare, the new serious skincare line that brings nature and science together has launched in its first US specialty retailer, Apothia at Fred Segal.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081007/LATU080LOGO)

Making waves all over the world with its new sustainable line that blends the natural healing properties of 24k gold with breakthrough ingredients to protect and rejuvenate skin, Rocca Skincare combines the best of what nature has to offer with the most sophisticated scientifically proven ingredients. What's more, the line is equally as protective of your skin as it is of the environment.

Laura DeLuisa-LaRocca, co-founder of the iconic brand DuWop Cosmetics, was introduced to the wonder of gold when she suffered total kidney failure and believed this mineral played a role in her recovery. "I wanted to make the benefits of gold widely accessible in the form of technology-driven, results oriented skincare without compromising the environment," says LaRocca about the birth of Rocca Skincare. The line consists of four biodegradable formulas all in 100% recyclable packaging.

The foundation behind Rocca Skincare's Collection is the revolutionary Cellular Gold Complex made with 24K colloidal gold, which together with ingredients including Fulvic Acid, Hyaluronic Acid and stabilized Vitamin-C, helps encourage cell regeneration to minimize the signs of aging. The colloidal gold that lies at the heart of the exclusive complex, promotes electron transfer with the metal ions naturally found in the skin. This transfer, together with the ingredients chosen for their exceptional targeted performance, helps stimulate cell turnover and leaves skin smooth and rejuvenated with a youthful glow.

Rocca Skincare products do not contain parabens, PABA, mineral oil, phthalates, paraffin, DEA, TEA, synthetic fragrances or animal products. Rocca uses glass bottles and SFI certified cardboard for packaging to do their part to promote a better environment.

Please visit us at http://www.roccaskincare.com/ for more information.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081007/LATU080LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, [email protected]

Rocca Skincare

CONTACT: Cara Maiman Hilfer of Rocca Skincare, +1-818-748-6114,[email protected]

Web site: http://www.roccaskincare.com/