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Learn About the Coffee in the U.S.: Retail, Foodservice and Consumer Trends

October 9, 2008

Reportlinker.com announces that a new market research report related to the Tea – Coffee industry is available in its catalogue.

Coffee in the U.S.: Retail, Foodservice and Consumer Trends

http://www.reportlinker.com/p096417/Coffee-in-the-US-Retail-Foodservice-and-Consumer-Trends.html

With Starbucks’ U.S. store business soft, McDonald’s rolling out its McCafe specialty beverages concept and Procter & Gamble selling its Folger Coffee division to J.M. Smucker, massive changes are brewing in the U.S. coffee market, where sales surged 11% in 2007 to reach $39.5 billion. Covering both foodservice and retail channels, Packaged Facts new report analyzes in depth the broad and complex trends affecting this market, including the effects of the economy, worldwide green coffee prices, changing coffee consumption trends, competition from other beverages like sodas and energy drinks, corporate social responsibility and health and wellness benefits. Looking ahead, much of the growth will be coming from the specialty coffee segment, which will continue to chart double-digit growth rates despite the troubled economy, the report predicts, as marketers continue to focus on specialty coffee products and as single-portion packs continue to gain ground in the market.

Homing in on the foodservice market for java, the report examines at length trends in coffeehouse chains like Starbucks and Caribou Coffee, quick-service restaurants like McDonald’s and Dunkin’ Donuts, convenience store chains including 7-Eleven, office coffee service and hotel in-room service. It also thoroughly examines the myriad retail channels for purchasing packaged ground, whole bean and ready-to-drink (RTD), including supermarkets, mass merchandisers, supercenters, warehouse clubs and convenience stores.

Coffee in the U.S. makes important predictions and recommendations regarding the future of the coffee industry, and pinpoints ways current and prospective market participants can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that this study offers across following segments:

– The Products (descriptions of myriad classifications, from Arabica and Robusta to Fair Trade and Shade Grown).

– The Market (including market size, composition, projected market growth, future trends, and international perspective).

– The Marketers (market structure plus detailed marketer and brand shares).

– Sales and Distribution Channels (extensive discussion of foodservice and retail venues).

– Marketing and New Product Trends (e.g., foodservice/retail cross-over and number of product launches by trend/type).

– Competitor Profiles (packaged product marketers and foodservice players).

– The Consumer (demographics, attitudes and lifestyle trends).

Report includes extensive information from hundreds of sources as well as dozens of practical, easy-to-read charts, tables and graphs, all of which are thoroughly examined in light of the many dynamic trends at play in this rapidly shifting market.

 Chapter 1: Executive Summary Scope of Report: Foodservice and Retail Markets Product Breakouts Report Methodology The Market 2007 Sales Approach $44 Billion Foodservice Is Largest Channel in Dollar Sales Figure 1-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs.  Retail, 2003 vs. 2007 (percent) Ground Coffee Dominates Retail Sales Market Outlook Looking Ahead Coffee Popular Worldwide The Marketers A Complex Marketing Structure Hundreds of Marketers Kraft, Procter & Gamble Dominate Mainstream Coffee Marketing and New Product Trends Cross-Branding Foodservice and Retail Brands Licensed Brands Another Popular Option New Products Proliferate at Retail Figure 1-2: Number of New Coffee Introductions, 2003-2008 The Top Retail Trends: Upscale, Organic/Natural, Single-Serve, Fair Trade Higher Quality Coffee in Foodservice Coffee for a Cause Hybrid Coffee/Energy Drinks New Entries Brewing in Ready-to-Drink Coffee Distribution and Sales Channels Explosion of Foodservice Locations Starbucks the No. 1 Coffeehouse QSRs Perk Up Their Coffee Offerings Types of Retail Outlets The Consumer Coffee Tops List of America's Favorite Beverages The Coffee Generation Gap Foodservice Coffee Drinkers Packaged Coffee Purchasers One Out of Four Households Use Folgers Ground or Whole Bean Coffee Figure 1-3: Leading Packaged Coffee Products and Brands by Usage Rates,  2007 (percent of U.S. households) Consumer Attitudes and Shopping Behavior Chapter 2: The Products Introduction Scope of Report: Foodservice and Retail Markets  Dollar Sales Based on Retail Value Excluded Products Product Breakouts Product Types  Coffee Brewed and Served by the Cup Ground Coffee Whole Bean Coffee Single-Serve Pods and Capsules Instant/Freeze-Dried Coffee Instant Cappuccino and Specialty Coffee Mixes Liquid Coffee Concentrates Packaged Ready-to-Drink (RTD) Coffee Beverages IRI Categories Additional Descriptors  Coffee-Growing Countries Figure 2-1: World Coffee Production, Marketing Years 2003/04-2007/08  (number of bags in millions)  Arabica vs. Robusta Decaffeinated Coffee Types of Roasts Espresso: A Brewing Process as Well as a Roast Blends vs. Varietals Estate Coffee Flavors Organic Coffee and Sustainably Grown Coffee Fair Trade Coffee Shade-Grown Coffee Chapter 3: The Market Market Size and Growth Higher Coffee Prices Drive Dollar Sales Growth 2007 Sales Approach $44 Billion Table 3-1: Total U.S. Sales of Coffee, 2003-2007 (in millions of dollars) Foodservice Sales Top $38 Billion Table 3-2: U.S. Sales of Coffee Through Foodservice Channels, 2003-2007  (in millions of dollars) Retail Sales of Coffee Near $5.7 Billion Table 3-3: U.S. Sales of Coffee Through Retail Channels, 2003-2007  (in millions of dollars) Market Composition Foodservice Is Largest Channel in Dollar Sales Figure 3-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs.  Retail, 2003 vs. 2007 (percent) Ground Coffee Dominates Retail Sales Figure 3-2: Share of U.S. Retail Dollar Sales of Coffee by Product Type,  2003 vs. 2008 (percent) Decaffeinated Coffee Just 10% of Retail Coffee Sales Figure 3-3: Share of U.S. Retail Dollar Sales of Ground Coffee: Regular  vs. Decaffeinated, 2003 vs. 2008 (percent) Figure 3-4: Share of U.S. Retail Dollar Sales of Instant Coffee: Regular  vs. Decaffeinated, 2003 vs. 2008 (percent) Private Label About 8% of Retail Sales Figure 3-5: Share of U.S. Retail Dollar Sales of Coffee: Branded vs.  Private Label, 2003 vs. 2008 (percent) Specialty Coffees 30% of the Market Foodservice Sales Strongest in Restaurants Figure 3-6: Share of U.S. Foodservice Dollar Sales of Coffee by Venue,  2008 (percent) Supermarkets Are Primary Retail Sales Channel Figure 3-7: Share of U.S. Retail Dollar Sales of Coffee by Channel,  2008 (percent) Retail Sales Highly Seasonal Regional Sales Market Outlook Economic Downswing Not Good News  Consumer Behavior Changing Impact on Coffee A Shift to Gourmet/Specialty Coffee "Friendly Service" a Top Foodservice Driver Four Out of Five Americans Drink Coffee Competition from Other Beverages Table 3-4: Coffee in Context: Comparative Penetration of Beverages,  2003-2007 (% of U.S. adults) PR Keeps Coffee's Health Benefits in the News Coffeemakers Lead in Small Electric Kitchen Appliances Figure 3-8: Unit Shipments of Coffee-Related Small Electric Kitchen  Appliances, 2006-2010 (in thousands) Single-Serve Systems Begin to Take Off Wholesale and Retail Coffee Prices Fluctuate Up and Down Figure 3-9: Average U.S. Retail Coffee Prices for Roasted Coffee,  2003-2007 (in dollars) Figure 3-10: Consumer Price Index and Producer Price Index for Coffee,  2000-2008 Coffee Pricing Volatile Raw Coffee Prices Soar into 2008 Table 3-5: Composite Green Coffee Prices, 2005-2008 (in cents per pound) Looking Ahead Importance of Environmental and Social Responsibility Will Grow Opportunities for Coffee with Health and Wellness Benefits Opportunities to Market Coffee to Hispanic Consumers Figure 3-11: Projected Hispanic Population as Percent of Total U.S.  Population Table 3-6: High-Index Coffee Products and Brands Among Hispanic  Consumers, 2007 (index) Projected Market Growth Coffee Sales Will Surpass $59 Billion by 2012 Table 3-7: Projected Total U.S. Sales of Coffee, 2007-2012 (in millions  of dollars) Foodservice Sales to Near $52 Billion Table 3-8: Projected U.S. Sales of Coffee Through Foodservice Channels,  2007-2012 (in millions of dollars) Retail Sales Will Grow to Almost $7.8 Billion Table 3-9: Projected U.S. Sales of Coffee Through Retail Channels, 2007-2012  (in millions of dollars) International Perspective Coffee Popular Worldwide; U.S. Consumes One-Fifth Table 3-10: Per Capita Consumption of Coffee in Top 10 Importing  Countries vs. the United States, 2003-2007 (in kilograms of coffee beans) U.S. Coffee Imports and Exports Opportunities for U.S. Players New Product Trends  New in Japan Functional Coffee Drinks U.S. Potential a Mixed Bag Chapter 4: The Marketers Competitive Overview  A Complex Marketing Structure Hundreds of Marketers Major Coffee Marketers  Foodservice Cross-Over Specialty Coffee Marketers Hispanic-Style Coffee Marketers Joint Ventures Provide Synergies  The North American Coffee Partnership Coca-Cola, Godiva, Caribou and More Mergers, Acquisitions and Divestures Shape Industry Competitive Positioning Retail Marketer and Brand Shares Methodology Kraft, Procter & Gamble Dominate Mainstream Coffee Folgers Captures One Out of Four Dollars Figure 4-1: Top Packaged Coffee Brands by Share of Retail Dollar  Sales, 2008 (percent) P&G, Kraft Lead Ground Coffee Category Figure 4-2: Top Brands of Regular Ground Coffee by Share of Retail Dollar Sales, 2008 (percent) Ground Decaf Tips Scales at $258 Million Figure 4-3: Top Brands of Ground Decaffeinated Coffee by Share of  Retail Dollar Sales, 2008 (percent)  The Up-and-Comer: Pods Figure 4-4: Top Three Coffee Pod Brands by Share of Retail Dollar  Sales, 2008 (percent) Starbucks and Eight O'Clock Top Whole Bean Brands Figure 4-5: Top Whole Bean Coffee Brands by Share of Retail Dollar  Sales, 2008 (percent) Instant Coffee a Declining Category Figure 4-6: Top Brands of Regular Instant Coffee by Share of Retail  Dollar Sales, 2008 (percent) Instant Decaf Plunging Even Faster Figure 4-7: Top Brands of Instant Decaffeinated Coffee by Share of  Retail Dollar Sales, 2008 (percent) Starbucks Dominates RTD Coffee Figure 4-8: Top Brands of Ready-to-Drink Coffee by Share of Retail  Dollar Sales, 2008 (percent) Liquid Coffee Concentrates a Tiny Business at Retail Table 4-1: Top Marketers and Brands of Packaged Coffee by IRI-Tracked  Sales and Share: 2007 vs. 2008 (in millions of dollars) Table 4-2: Share of IRI-Tracked Sales of Packaged Coffee by Marketer  and Brand, 2003-2007 (in millions of dollars) Table 4-3: Top Marketers and Brands of Regular Ground Coffee by  IRI-Tracked Sales and Share: 2007 vs. 2008 (in millions of dollars) Table 4-4: Share of IRI-Tracked Sales of Regular Ground Coffee by  Marketer and Brand: 2003-2007 (in millions of dollars) Table 4-5: Top Marketers and Brands of Ground Decaffeinated Coffee by  IRI-Tracked Sales and Share: 2007 vs. 2008 (in millions of dollars) Table 4-6: Share of IRI-Tracked Sales of Ground Decaffeinated Coffee by  Marketer and Brand: 2003-2007 (in millions of dollars) Table 4-7: Top Marketers and Brands of Whole Bean Coffee by IRI-Tracked  Sales and Share: 2007 vs. 2008 (in millions of dollars) Table 4-8: Share of IRI-Tracked Sales of Whole Bean Coffee: 2003-2007  (in millions of dollars) Table 4-9: Top Marketers and Brands of Regular Instant Coffee by  IRI-Tracked Sales and Share: 2007 vs. 2008 (in millions of dollars) Table 4-10: Share of IRI-Tracked Sales of Regular Instant Coffee:  2003-2007 (in millions of dollars) Table 4-11: Top Marketers and Brands of Instant Decaffeinated Coffee  by RI-Tracked Sales and Share: 2007 vs. 2008 (in millions of dollars) Table 4-12: Share of IRI-Tracked Sales of Instant Decaffeinated Coffee:  2003-2007 (in millions of dollars) Table 4-13: Top Marketers and Brands of Ready-to-Drink Coffee by   IRI-Tracked Sales and Share: 2007 vs. 2008 (in millions of dollars) Table 4-14: Share of IRI-Tracked Sales of Ready-to-Drink Coffee: 2003-2007  (in millions of dollars) Chapter 5: Marketing and New Product Trends Marketing Trends Cross-Branding Foodservice and Retail Brands Licensed Brands Another Popular Option Sampling and Giveaways Celebrity Spokespeople Product Customization Is Customary Packaging Innovations Emphasize Fresh, Convenience, Branding New Product Trends New Products Proliferate at Retail Figure 5-1: Number of New Coffee Introductions, 2003-2008 The Top Retail Trends: Upscale, Organic/Natural, Single-Serve, Fair Trade Figure 5-2: Number of New Coffee Introductions by Top Package Tags/Claims:  2006 vs. 2007 Chapter 5: Marketing and New Product Trends (Cont.) Table 5-1: Number of New Coffee Introductions by Package Tags/Claims,  2003-2007 Higher Quality Coffee in Both Foodservice and Retail Coffee for a Cause Light vs. Dark Roasts Flavored Coffees Becoming More Sophisticated Single-Origin Coffees Limited Editions Hybrid Coffee/Energy Drinks and Other Spins  Java Monster Coca-Cola's Full Throttle C-Store Push Includes 7-Eleven's Fusion Energy Other Coffee Hybrids Coffee the Latest Functional Beverage Iced Coffee Hot in Foodservice New Entries Brewing in Ready-to-Drink Coffee In Retail, Private Label Has Room to Grow Marketers Extending Single-Serve Coffee Options Some Coffees Trade on the Novelty of their Names Instant Coffee and Instant Specialty Coffee Bank of Convenience Liquid Coffee Concentrates Chapter 6: Distribution and Sales Channels Foodservice Overview Foodservice Venues Foodservice Distribution Methods Explosion of Foodservice Locations Foodservice Sales Strongest in All Types of Restaurants Table 6-1a: Share of Dollar Sales of Meals and Snacks Away from Home:  By Type of Outlet, 2003-2006 (percent) Table 6-1b: Share of Dollar Sales of Meals and Snacks Away from Home:  By Type of Outlet, 2003-2006 (percent) Restaurant Industry Sales Reach New Record  What's Hot & What's Not Foodservice Competition Grows Table 6-2: Major U.S. Quick-Service Restaurants with a Strong Coffee  Niche, 2007 (dollars, percent and number) Coffeehouses on Every Corner Starbucks the No. 1 Coffeehouse QSRs Perk Up Their Coffee Offerings  McDonald's Switches to Premium Coffee, Launches McCafes Burger King Pioneers Premium Coffee with BK Joe Dunkin' Donuts Leads QSRs in Coffee Servings Wendy's Also Aiming to Be a Coffee Destination Jack In The Box Another QSR Competitor More Drive-Thrus and Customized Options, But Fuel Costs May Hamper Sales Convenience Stores a Lively Competitor  7-Eleven Plays Up Freshness Sheetz Offers Barista-Staffed Coffee Bars At ExxonMobil, 'Serious Gourmet Coffee Without the Fuss' Hess and Pantry Gourmet Offers Co-Branded Takes Walgreen Tests Cafe W Licensed Cafes and Kiosks  Books Go Better with Cafes Mountain Mudd Franchises its Concept to C-Stores Office Coffee Service an Important Perk Vending Machines Lagging Behind  Starbucks to Field Vending Machines Hotel Coffee Programs Airline Coffee Programs Retail Overview Retail Distribution Methods Smaller Marketers Work Through Brokers Types of Retail Outlets Supermarkets Lead Retail Market for Packaged Coffee Mass Merchandisers and Supercenters Warehouse Clubs Gourmet/Specialty Food Stores  The Balducci's Example Health and Natural Food Stores Internet, Mail Order, and Subscriptions Chapter 7: Competitor Profiles Competitor Profile: Caribou Coffee Co., Inc. Company Overview Expansion Strategy  2008 Initiatives Competitor Profile: Dunkin' Brands, Inc. Company Overview  A Competitive Upstart Advertising Push The Dunkin' Donuts Consumer Dunkin' Donuts Coffee and Donuts at More Locations Retail Expansion Also on the Menu Strategic Alliances Build a Branded Presence Competitor Profile: Green Mountain Coffee Roasters, Inc. Company Overview Balanced, Multichannel Distribution The Keurig Connection Social Responsibility a Strong Driver Competitor Profile: Kraft Foods, Inc. Company Overview Maxwell House  The Arabica Advertising Push Yuban Sanka General Foods International Coffee Mixes Starbucks Agreement Gevalia Kaffe Kraft Expands Tassimo Home Brewing System  Kraft Launches Advertising "Webisodes" Competitor Profile: McDonald's Corp. Company Overview McDonald's Upgrades Its Coffee... ...and Takes on Starbucks Advertising Approaches McCafes Abroad Competitor Profile: Massimo Zanetti Beverage USA, Inc. Company Overview Chock full o'Nuts: A New York Favorite Hills Bros. Popular with Heavy Coffee Drinkers MJB Premium Coffee in the Pacific Northwest Chase & Sanborn Offers Affordable Price Cafes and Foodservice Competitor Profile: Nestle USA, Inc. Company Overview Nestle Leads Instant Coffee Market Nestle Plans to Expand its Nespresso Espresso System Competitor Profile: Peet's Coffee & Tea, Inc. Company Overview It's All About the Coffee Peet's Retail Stores Peet's Expands to Grocery Channels, and Eastward Peet's in Foodservice Competitor Profile: The Procter & Gamble Co. Company Overview Mainstream Folgers the Nation's Leading Coffee Brand Millstone, P&G's Mass-Gourmet Brand P&G Partners with Dunkin' Donuts P&G Sells Folgers Unit to Smucker Competitor Profile: Sara Lee Corp. Company Overview Sara Lee Exits U.S. Retail Coffee Business... ...But Keeps Senseo Company Is Largest Foodservice Player Sara Lee Thrives in Coffee Internationally Competitor Profile: The J.M. Smucker Co. Company Overview Smucker Buys Folgers Coffee Business Competitor Profile: Starbucks Corp. Company Overview Expansion Through Acquisitions The Starbucks Coffeehouse Phenomenon Starbucks Expands Drive-Thrus Foodservice Operations Profitable Partnerships in Consumer Packaged Goods  Kraft Markets Starbucks' Ground and Whole Bean Coffee The North American Coffee Partnership Other Partnerships, Other Products Starbucks Tests Vending and Self-Serve Kiosks Starbucks Reevaluates and Regroups  Company Brings Back Howard Schultz, Shutters 600 Stores Starbucks Takes Time Out to Retrain Baristas Strategic Initiatives Starbucks Begins Perks for Loyal Customers "My Starbucks Idea" Yields Viable Suggestions Starbucks Criticized on a Number of Fronts Starbucks Lowers Financial Expectations Starbucks Launches Pike Place Roast and Other New Products  Starbucks Limited Reserve New Products, Including Health/Weight Targeted Ones Three New Beverage Platforms for a Transformation Agenda Starbucks Boosts Advertising Social Responsibility Employees Win Lawsuit Chapter 8: The Consumer The Consumer Coffee Tops List of America's Favorite Beverages 80% of Adults Drink Coffee Table 8-1: Annual Consumption of Coffee by Type, 2004-2008  (percent of U.S. adults) Daily Consumption of Gourmet Coffee at an Unprecedented High The Coffee Generation Gap Figure 8-1: Daily Coffee Consumption by Age, 2004-2008   (percent of U.S. adults) QSR Magazine Survey of Fast-Food Consumers Where Coffee Is Consumed How Consumers Get Their Morning Java Jolt Figure 8-2: How Consumers Get Their Morning Java Jolt, 2008 (percent) Consumers Buy Coffee on Auto-Pilot Consumer Use and Demographics Simmons Consumer Survey Foodservice Coffee Drinkers Figure 8-3: Leading Fast-Food and Drive-In Chains, 2007 (percent of  U.S. adults) Packaged Coffee Purchasers Figure 8-4: Coffee Usage Rates by Product Type, 2007 (percent of U.S.  households) Demographic Indicators by Product Type Regular vs. Decaf Users 27% of All Households Drink Three to Six Cups of Coffee Daily Figure 8-5: Trended Use of Ground or Whole Bean Coffee: By Heavy, Average and Light User Households, 2003-2007 (percent of total U.S.  households) Demographic Indicators for Heavy, Average and Light User Households One out of Four Households Use Folgers Ground or Whole Bean Coffee Figure 8-6: Leading Packaged Coffee Products and Brands by Usage  Rates, 2007 (percent of U.S. households) A Detailed Look at Coffee Usage Demographic Indicators by Product and Brand Consumer Attitudes and Shopping Behavior Organic Coffee and Tea Purchasers Figure 8-7: Top Organic Grocery Categories, 2008 (percent of U.S. adults) Figure 8-8: Top Retail Chains for Organic Grocery Categories: Percent of  Organic Grocery Shoppers Purchasing Most Often at That Chain, 2008  (U.S. adults) Table 8-2: Top Demographic Indicators for Selected Fast-Food and  Drive-In Chains, 2007 (index) Table 8-3: Trended Number of Coffee Users by Product Type, 2003-2007  (U.S. households) Table 8-4: Top Demographic Indicators for Coffee by Product Type, 2007  (index) Table 8-5: Trended Number of Coffee Users, Regular vs. Decaffeinated,  2003-2007 (U.S. households) Table 8-6: Top Demographic Indicators for Ground or Whole Bean Coffee   Use: By Heavy, Average and Light User Households, 2007 (index) Table 8-7: Usage Rates for Packaged Coffee by Product Type and Brand,  2007 (percent of U.S. households) Table 8-8: Top Demographic Indicators for Selected Ground Coffee Brands,  2007 (index) Table 8-9: Top Demographic Indicators for Selected Ready-to-Drink (RTD)  Coffee Brands, 2007 (index) Table 8-10: Top Demographic Indicators for Selected Instant/Freeze-Dried  Coffee Brands, 2007 (index) Table 8-11: Top Demographic Indicators for Selected Espresso/Cappuccino  Brands, 2007 (index) Table 8-12: Top Demographic Indicators for Selected Instant Specialty  Coffee Mix Brands, 2007 (index) Table 8-13a: Shopper Indexes by Type of Coffee: Eating and Shopping  Attitudes and Behavior, 2007 (U.S. households) Table 8-13b: Shopper Indexes by Type of Coffee by Attitudes and  Shopping Behavior, 2007 (U.S. households) 

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Coffee in the U.S.: Retail, Foodservice and Consumer Trends

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