October 13, 2008
Nascent Partners With Club Store Chain, Smart and Final De Mexico, to Open Miller Cool Zones
Nascent Wine Company, Inc. (OTCBB:NCTW), dba Nascent Foodservice, Inc., the leading distributor of imported products in Mexico, announced today that it is partnering with leading club store chain, Smart and Final De Mexico, to expand its marketing and promotion of Miller Beer within the club store chain. With 10 located in Baja, California, these stores are a discount warehouse catering to restaurants and bars with special promotions and pricing. In addition, Nascent has created a store within a store concept called the "Miller Cool Zone" which will be profiled within these outlets highlighting the Miller beer brand.
Sandro Piancone, CEO of Nascent, stated, "We are excited to partner with Smart and Final De Mexico by creating a store-within-store concept, the "Miller Cool Zone" for its beer outlet locations. This will enable us to expand the reach of the Miller beer brand in restaurants and bars and expand Nascent's relationship with Smart and Final."Mr. Piancone continued, "We have already rolled out the 'Miller Cool Zone' concept in all of the ten outlets in our trading area and Smart and Final will advertise inside and outside the physical store location as well as billboard, radio and print advertising to promote this Miller beer concept. Miller Beer has been a tremendous partner of ours for over 3 years and we are very excited to enhance our relationship with this opportunity.
"By focusing on our core competency of beverage and food distribution in Mexico, we believe we can build upon our position as the leading distributor of imported products in Mexico. We continue to believe that significant value exists in our current operations by executing on our long-term business opportunities and leveraging our existing infrastructure with organic growth."
About Nascent Foodservice, Inc.
Nascent Wine Company Inc. dba Nascent Foodservice is leading distributor of imported products in Mexico, marketing and distributing over 2,000 national and proprietary brand food and non-food products. Nascent Foodservice also has the exclusive right to distribute Miller Beer in Baja California, Mexico. In addition, Nascent sells select products from Ferrarelle Water, Cora Italian Food Products, Fusion Energy Drink, ROCKSTAR, Jolly Rancher Soda, Michelina's frozen foods and Nery's cheese products, among others.
Nascent is focused on acquiring the most profitable and well positioned distributors in Mexico with the best food and beverage portfolios in the country. Nascent is currently servicing over 2000 sales points including supermarkets, convenience stores and foodservice accounts like Wal-Mart, Costco, Soriana, Comercial Mexicana, AM/PM, 7-ELEVEN, OXXO and many more. Nascent Foodservice trades on the OTC Bulletin Board as Nascent Wine Company, Inc., ticker symbol NCTW.OB. For more information about Nascent Foodservice, go to www.nascentfoodservice.com.
Forward Looking Statements
Statements made in this press release that express the Company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by the Company that it will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.