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Reed’s Inc. Announces Plans to Launch Revolutionary All Natural Energy Drink Elixir

October 15, 2008

    Energy Drink is a Complementary Line Extension That Will be Marketed                 in Natural and Mainstream Supermarkets    Providing Customers a Natural Way to Boost Their Health and Energy  Using a Unique Blend of Natural Herbs to Provide a Smooth Energy Lift 

LOS ANGELES, Oct. 15, 2008 (GLOBE NEWSWIRE) — Reed’s, Inc. (Nasdaq:REED) announced today it plans to launch a revolutionary new energy drink concept under the Reed’s brand name. Reed’s Natural Energy Elixir will make its product debut at the upcoming Natural Foods Expo East to be held October 15th through October 17th, 2008, at the Boston Convention and Exhibition Center in Boston, Massachusetts.

Reed’s Natural Energy Elixir is a next generation energy drink infused with all natural ingredients designed to provide consumers with a healthy and natural boost to energy levels. Reed’s Natural Energy Elixir formula is based on Reed’s world class Extra Ginger Brew and incorporates the following ingredients:

      * Ginger: powerful antioxidant, increases metabolism, elevates mood      and improves digestion and nutrition absorption    * Green Tea: natural source of caffeine and lowers bad cholesterol    * Goji: A Himalayan longevity secret with powerful antioxidants,      counters aging and increases immunity    * Gynostemma: Referred to as the immortality herb in eastern      medicine and contains widest range of saponins from all the      plants in nature, known for its ability to restore balance and      equilibrium to the body and mind    * Camu Camu: a rain forest super fruit with high vitamin C      concentrate, mood balancing and antidepressant    * Ginseng:  counters stress and increases endurance    * L-Theanine: promotes meditative state, alertness and relaxation    * B Vitamins: essential nutrients aimed at counteracting stressful      living 

The product, which will be packaged as a 10.5 oz single-use can, and will be initially launched to Reed’s existing natural foods and mainstream supermarket accounts in early 2009. An image of Reed’s Natural Energy Elixir is available on the Products section of Reed’s website at www.reedsgingerbrew.com.

“We are very excited to announce our plans to enter into one of the fastest growth segments of the drink market with our introduction of Reed’s Natural Energy Elixir,” said Christopher Reed, Founder and CEO of Reed’s, Inc. “We believe Reed’s Natural Energy Elixir will revolutionize the energy drink category by providing consumers with a delicious tasting, ginger-based beverage that incorporates all-natural ingredients designed to boost energy levels. Representing a natural extension to our existing product line, we are confident Reed’s Natural Energy Elixir will resonate well with our core customer and provide an opportunity to leverage the strength of the Reed’s brand name to reach a new audience.”

“The long term benefits of Reed’s Natural Energy Elixir are to increase the consumer’s basic health and energy levels without the after-effects of feeling run down and depleted. This drink utilizes ingredients known for their ability to increase resistance to stress and promote longevity.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed’s, please visit the company’s website at: www.reedsgingerbrew.com or call 800-99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

This news release was distributed by GlobeNewswire, www.globenewswire.com

 CONTACT:  Integrated Corporate Relations           John Mills            310.954.1105           jmills@icrinc.com 



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