October 23, 2008

Kraft Foods Cuts List Prices for Maxwell House and Yuban Coffees

Due to the lower green coffee prices, Kraft Foods has cut the list prices for Maxwell House and Yuban ground, roasted coffee by 10 cents per pound equivalent.

According to Reuters, the company also decreased the list price for its instant coffees by three cents per ounce. However, prices for Kraft's General Foods International line of flavored soluble coffee and tea remained unchanged, said the source, citing company spokesperson Bridget MacConnell.

Ms MacConnell said: "Seattle's Best Coffee prices decrease 55 cents per 12 and 16 ounce packages. That is effective next October 27, 2008 and that change is the repositioning of the brand to a new premium coffee great price strategy. It's not attributable to market fluctuations."