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Admiration Foods Begins Full Capacity Production of Garden Fresh(TM) Mayonnaise and Dressings Made With Z Trim(R)

October 23, 2008

MUNDELEIN, Ill., Oct. 23 /PRNewswire-FirstCall/ — Z Trim Holdings, Inc. (BULLETIN BOARD: ZTMH) and Admiration Foods announced today that Admiration Foods has established a new line of mayonnaise and salad dressings called Garden Fresh(TM) made with Z Trim(R) multifunctional fiber blends.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081023/AQTH529)

Full capacity production of the line is now underway, consisting of mayonnaise, honey mustard, ranch and creamy Italian dressings. The Z Trim co-branded products are the latest in Admiration Foods’ long standing tradition of providing both its foodservice and retail customers with gourmet taste without gourmet price, and now enable the company to deliver on that promise with fewer calories from fat.

“We’ve limited our offerings of low fat products thus far due to taste and texture issues but, with Z Trim, there are no such issues,” said Michael Leffler, President and CEO of Englewood, New Jersey-based Supreme Oil, parent company of Admiration Foods. “We’re not even labeling the Garden Fresh products as low fat,” he said. “It’s just a great tasting line that happens to be low in fat.”

While Admiration intends to eventually make the Garden Fresh products available to consumers via retail, the mayonnaise and dressing line will find ready acceptance among school foodservice operations in many parts of the country. “Z Trim has done a great job of marketing to the schools, and we have some orders ready to fill now,” said Leffler. “We look forward to distributing to foodservice and retail markets via our many distributors all over the country,” he added. The dressings and mayo will be offered in cases of 4 gallons each with a minimum batch size of 60 cases, or in tubs.

“We’re very pleased to have this association with Admiration Foods and Supreme Oil, given their reputation as the largest independent packager of soybean oil and related products on the east coast,” said Z Trim CEO Steve Cohen. “We believe their commitment to quality and value makes them a good associate for us.”

ABOUT Z TRIM(R)

Z Trim Holdings, Incorporated (http://www.ztrim.com/) partners with the food industry in the deployment of solutions and technologies built around cutting edge dietary fibers, blends and custom emulsions. Innovation for health and wellness is built into our business model with components of capital value added, process value added, product value added, market value added, and R&D value added.

Z Trim and Z Trim/NanoGum Blends are natural, functional food ingredients emulsifiers and stabilizers made from the hulls of either corn or oat. Z Trim is versatile and can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative or complement to many of the oils, gums and starches it can replace. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

ABOUT ADMIRATION FOODS

Admiration Foods (http://admirationfoods.com/), the food division of Supreme Oil Company, is a family owned business founded in 1945 and specializing in the manufacture and distribution of food products for the foodservice industry. Their wide variety of products includes: salad dressings, shortenings, edible oils, condiments, vinegars, mayonnaise and more. They use the freshest ingredients to satisfy the most demanding palates, and continue to grow everyday by creating new products the industry demands.

Operating from two plants, Admiration Foods’ products are manufactured in Englewood, New Jersey and Brundidge, Alabama. Admiration’s goal is to provide the highest quality of product at the lowest possible cost.

Food Safety: Plants are running under GMP (Good Manufacturing Program) and HACCP (Hazard Analysis Critical Control Point) program. Food safety for shipping and receiving is also controlled by trained persons.

Quality Assurance: QA is controlling GMP and HACCP programs to support Food safety at each location. QA handles records of all receipts.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are “forward.looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov/, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances.

    Contact: Phil Versten    Voice: 847-549-6002,    Email: phil.versten at ztrim.com  

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20081023/AQTH529AP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Z Trim Holdings, Inc.

CONTACT: Phil Versten of Z Trim Holdings, Inc., +1-847-549-6002,phil.versten at ztrim.com

Web site: http://www.ztrim.com/http://admirationfoods.com/




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