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Frozen Food Age Survey Finds Most Americans Love Their Frozen Vegetables

Posted on: Tuesday, 28 October 2008, 12:00 CDT

FORT ATKINSON, Wis., Oct. 28 /PRNewswire/ -- Can you guess the most popular frozen food item in the grocery store? If you said ice cream, you're wrong. According to a study, Frozen Food Departments: Store Traffic and Shopper Satisfaction, conducted by Leo J. Shapiro & Associates, Chicago in cooperation with Frozen Food Age magazine, the most popular category in frozen foods is vegetables accounting for 40 percent of shopper purchases.

The survey looked at the purchasing habits and shopper satisfaction in 11 frozen food categories and notes that traffic in the frozen food section is robust. The categories reviewed were bread/rolls, breakfast/waffles, chicken/turkey, desserts, dinners, ice cream, meats/sausage, pies, pizza, seafood and vegetables.

Frozen food ranks high on the list of U.S. consumers when they go to supermarkets. Nearly two-thirds of shopping trips result on frozen foods sales. This proportion rises to three-fourths among regular (as opposed to fill-in) trips.

"Most purchasers shop and buy more than one category of frozen food," says Editor Alan Robinson. "When frozen foods are bought on regular food trips, purchases are made -- on average -- in three frozen food categories."

The survey also found that upscale shoppers tend to buy frozen sweets: pies, ice cream, and desserts; moderate income buyers lean towards meat and seafood. Purchases also relate to household size. Chicken/turkey, pies, and breakfast/waffles are bought by larger households; dinners, seafood, and ice cream are more often purchased by smaller households.

The 162-page study, "Frozen Food Departments: Store Traffic and Shopper Satisfaction," is based on interviews with 840 shoppers that Leo J. Shapiro & Associates, Chicago, conducted in September 2008. It includes consumer rankings of the nation's top retailers for frozen food offerings. The complete study is available for purchase. For information, contact Gloria Cosby at 800-547-7377 ext. 1605 or via email at: Gloria.cosby@cygnuspub.com.

Established in 1952, Frozen Food Age is the only monthly publication exclusively devoted to retail, manufacturing, and logistics decision-makers in the frozen and refrigerated food industry. It covers this critical subset across the grocery, mass, supercenter, wholesale club, convenience, and drug retail segments. Published monthly it delivers complete news, analysis and trends to over 16,000 targeted decision-makers, holding a dominant leadership position within its category.

Frozen Food Age is published by Cygnus Business Media, an internationally-recognized business-to-business media company with a diverse portfolio of products reaching more than 5 million professionals annually. Cygnus Publishing, which includes print, interactive and custom marketing services, and Cygnus Expositions, provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's products help you enhance brand identity, generate sales leads, build product awareness, generate sales and strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit http://www.cygnusb2b.com/.

Frozen Food Age

CONTACT: Kathy Scott of Cygnus Business Media, +1-770-427-5290,Kathy.Scott@cygnusb2b.com, for Frozen Food Age

Web site: http://www.cygnusb2b.com/

Source: PRNewswire

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