October 29, 2008
DownEast Outfitters Supports Susan G. Komen for the Cure(R) With Breast Cancer Awareness Event and Donation
SALT LAKE CITY, Oct. 29 /PRNewswire/ -- DownEast Outfitters, a leader in stylish and affordable apparel and home furnishings, today announced the donation of $8,250 to Susan G. Komen for the Cure(R). The donation, based on a combination of direct customer donations and a percentage of store purchases from October 24-26 at all 43 DownEast Home and Clothing, DownEast Outfitters, and DownEast Basics locations, will be used to support the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.
DownEast implemented the company-wide charitable event during Breast Cancer Awareness Month in 2007 after Llilli Murphy, wife of CEO Klane Murphy, had completed her treatment program for breast cancer. Now in remission, Llilli sees the annual donation as a way to contribute to the prevention and early diagnosis of breast cancer in others. "Life after cancer challenges one to consider the ways to make a difference for other survivors and their families. DownEast's contributions to Komen for the Cure is one way we are able to contribute to the health and wellness of women who are facing the life-altering effects of this disease," she offered.
Joining Llilli as a cancer survivor in the DownEast family is Claire Freedman; mother of Jonathan, Bill and Charlie, who own and are Vice Presidents at DownEast. As another inspiration for the Komen donation event, Claire has been in remission for 3 years. "My mother's battle with cancer and her determination to recover and remain cancer-free was another driving force behind our support of the research and awareness campaign of Komen for the Cure," Charlie Freedman said. He added, "Just as the founder of Komen for the Cure found inspiration in her sister's battle against cancer, so have millions of Americans who continue to support the foundation; DownEast is no exception."
This year's donation of $8,250 for Komen for the Cure will be used to help with research, education and support for women diagnosed with breast cancer. Last year, the first year DownEast sponsored this event, the company contributed $6,900 to the cause. The company plans to continue to support Breast Cancer Awareness Month again in 2009.
About DownEast Outfitters
DownEast Outfitters (http://www.downeastoutfitters.com/), a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family-owned and operated, DownEast continues its goal to bring customers the very best merchandise -- from national brands to its own DownEast lines of home furnishings and apparel -- at the very best prices. With the DownEast Basics clothing line of smart and flirty layering pieces for women, in addition to their men's and children's lines, shoppers can embrace the American classic look with their own sense of style. The fast-growing retailer currently has 43 locations throughout the Intermountain West including Utah, Idaho, Arizona and Washington.
CONTACT: Lisa Harrison of Carabiner Outdoor, +1-801-913-9748,[email protected]
Web Site: http://www.downeastbasics.com/http://www.downeastoutfitters.com/