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TAM Named One of Brazil’s Most Memorable Brands

October 30, 2008

SAO PAULO, Brazil, Oct. 30 /PRNewswire-FirstCall/ — TAM (NYSE: TAM; BOVESPA: TAMM4) was a winner in the Folha Top of Mind 2008 survey, an award recognizing the most memorable brand names in Brazil. The company’s name was cited by 37% of those interviewed when asked what was the first brand name of an airline that came to mind. The Airline category returned this year to the survey conducted by Datafolha, now in its 18th edition.

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The award ceremony was held at HSBC Brasil, in Sao Paulo, with the attendance of the presidents and directors of the largest companies and advertising agencies in Brazil. “We are quite pleased and proud of being the airline that is most remembered by Brazilians. It is satisfying to receive this recognition in the year we launched our branding campaign, which demonstrates our passion for flying and serving,” said Manoela Amaro, TAM’s Director of Marketing.

The Folha Top of Mind award presents the brands that are most remembered annually by Brazilian consumers consulted by the Instituto Datafolha in 172 small, medium and large municipalities throughout Brazil. The 2008 survey was conducted from August 12-15, sounding more than 6,000 people divided into two samplings of men and women 16 years of age or older. Awards were offered in a total of 46 categories, including five special categories.

   Investor Relations:   Phone: (55) (11) 5582-9715   Fax: (55) (11) 5582-8149   invest@tam.com.br   http://www.tam.com.br/ir    Press Agency Contact:   Phone: (55) (11) 5582-8167   Fax: (55) (11) 5582-8155   tamimprensa@tam.com.br   MVL Comunicacao   Phone: (55) (11) 3594-0302 / 0304 / 0305    About TAM:  

TAM (http://www.tam.com.br/) has been the domestic market leader since July of 2003, and closed September 2008 with a 52.8% market share. The company flies to 42 destinations in Brazil. Through business agreements signed with regional companies, it reaches 79 different destinations in Brazil. TAM’s market share among Brazilian companies that operate international flights stood at 82.1% in September. Operations abroad include TAM flights to 17 destinations in the United States, Europe and South America: New York and Miami (USA), Paris (France), London (England), Milan (Italy), Frankfurt (Germany), Madrid (Spain), Buenos Aires and Bariloche (Argentina), Cochabamba and Santa Cruz de la Sierra (Bolivia), Santiago (Chile), Asuncion and Ciudad del Este (Paraguay), Montevideo (Uruguay), Caracas (Venezuela) and Lima (Peru). It has code-share agreements that make possible the sharing of seats on flights with international airlines, enabling passengers to travel to 64 other destinations in the U.S., Europe and South America. A pioneer in Brazil’s airline industry with the launch of its Programa Fidelidade frequent flyer program, TAM today has more than 5 million members and has redeemed more than 5.9 million tickets for frequent flyer points.

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TAM

CONTACT: Libano Miranda Barroso, TAM Investor Relations,+011-55-11-5582-9715, fax, +011-55-11-5582-8149, invest@tam.com.br

Web site: http://www.tam.com.br/




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