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American Airlines and MasterCard Launch ‘Travel Concierge Sweepstakes’

October 30, 2008

FORT WORTH, Texas, Oct. 30 /PRNewswire-FirstCall/ — Savvy travelers know that when you’re looking for a knowledgeable and helpful resource to sort out last-minute travel details, a concierge is extremely valuable. What they may not know is how easy AA.com makes planning these important travel details, including air travel, hotel stays and car rentals — all in one place.

Now, thanks to American Airlines and MasterCard(R), a visit with a “virtual concierge” and booking on AA.com can be especially rewarding during the American Airlines Travel Concierge sweepstakes.

The sweepstakes offers customers multiple chances to win one of several exciting prizes. Nearly $50,000 in MasterCard gift cards, $25,000 in American Airlines gift cards, and hours of virtual concierge services are up for grabs. To register for the sweepstakes, simply visit http://www.aa.com/promo through noon Dec. 31, 2008, (Eastern Standard Time).

The sweepstakes comprises two prize pools. When you register for the sweepstakes you’ll be entered up to three times for a chance to win upon booking a flight, car rental or hotel stay on AA.com and paying with your MasterCard card, or alternatively, by completing the Official Entry Form. One lucky grand-prize winner in this prize pool will win $25,000 in American Airlines gift cards, a $15,000 MasterCard gift card, and hours of personalized virtual concierge services.

In addition, a separate prize pool in the Travel Concierge sweepstakes offers the chance to win one of over a thousand other prizes — including $50 or $250 MasterCard gift cards, or hours of virtual concierge services. Just by registering for the sweepstakes, you’ll be entered into this prize pool drawing for a chance to win. And, if you forward the sweepstakes information to a friend or family member, you’ll receive an additional entry. Sixty winners in this prize pool will each receive a $250 MasterCard gift card, 350 will each receive a $50 MasterCard gift card, and 600 will each receive six hours of virtual concierge services.

“Everyone knows that AA.com is a terrific resource for booking air travel, but some people may not realize it’s a great place to book hotel stays and car rentals, too,” said Derek DeCross, American’s Managing Director – Interactive Marketing. “This promotion highlights that AA.com is a convenient one-stop shop where customers can plan and book every facet of their trip, with each area offering travelers numerous options and competitive prices.”

   Here are the highlights of the sweepstakes:                         Travel Concierge Sweepstakes  

There are three ways to enter the sweepstakes, which runs through noon Dec. 31, 2008, (Eastern Standard Time):

   -- After registering at http://www.aa.com/promo, receive one entry into      the grand-prize pool each time you book a flight, car rental or hotel      stay on AA.com during the promotional period and use your MasterCard      card to pay.  (Limit of three entries).   -- Automatically receive an entry for the second prize pool when you      register at http://www.aa.com/promo during the promotional period.      (Limit of one entry).   -- Receive an additional entry for the second prize pool by "referring a      friend" and forwarding the sweepstakes information to others.  (Limit      of one entry).   -- No purchase is required to win in either prize pool, and you must be at      least 18 years of age to enter.  For complete sweepstakes rules, as      well as Terms and Conditions, visit http://www.aa.com/promo.    

Whether or not you actually win a prize, you’ll never lose when you look to AA.com for your travel needs. In addition to being able to view schedules and fares and book flights to hundreds of destinations around the world on American Airlines, American Eagle and the AmericanConnection(R) airlines, customers can also see prices and book automobiles from seven major car rental companies. And thanks to recent enhancements to the site, customers now have the ability to book thousands more hotel properties on AA.com, while also enjoying the benefits of a price-match guarantee, a no-cancellation-or-change-fee-policy, and now through the end of the year — 250 American Airlines AAdvantage(R) miles for every hotel booking. For more details, visit http://www.aa.com/hotel.

On AA.com, customers can book car rentals and hotel stays at the end of the air travel booking process. Or, if they want to rent a car or book a hotel independent of the air purchase, they can easily do that from the AA.com home page as well.

About AA.com

With more than 1.6 million site visits per day, AA.com is American’s largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World’s Leading Airline Internet Site and has received multiple site awards from various organizations.

About American Airlines

American Airlines, American Eagle and the AmericanConnection(R) airlines serve 250 cities in 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award- winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc.

                AmericanAirlines(R)  We know why you fly(R)        Current AMR Corp. releases can be accessed on the Internet.                      The address is http://www.aa.com  

American Airlines

CONTACT: Billy Sanez, Corporate Communications of American Airlines,+1-817-967-1577, corp.comm@aa.com

Web site: http://www.aa.com/




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