CEA Praises New ENERGY STAR Television Specification

The Consumer Electronics Association (CEA)(R) today expressed support for the new ENERGY STAR(R) specification for televisions, which takes effect November 1. The new specification is a significant milestone in television energy efficiency and for the first time accounts for both active and standby power consumption across all types of televisions.

“The consumer electronics industry supports voluntary, market-oriented programs such as ENERGY STAR that drive energy efficiency without harming innovation or impeding product convergence,” said Doug Johnson, CEA’s senior director of technology policy. “With the new ENERGY STAR TV specification now in effect, consumers focused on reducing energy use and their carbon footprint can choose from the latest ENERGY STAR-compliant TV models during the holiday shopping season.”

According to the U.S. Environmental Protection Agency (EPA), if all televisions purchased by consumers in 2009 met the new ENERGY STAR standards, the savings in greenhouse gas emissions would be equal to removing one million cars from the road. Also according to EPA, TVs that earn the ENERGY STAR label under the new requirements will be up to 30 percent more efficient than non-qualified models, making it easier for consumers to select an efficient model based upon the government-backed criteria. EPA projects that approximately one quarter of the televisions currently entering the market will meet the stricter specification for efficiency. A list of models qualified under the new ENERGY STAR TV specification can be found online at www.energystar.gov.

For more information on the consumer electronics industry’s efforts to reduce energy consumption and promote environmental sustainability, please read the Environmental Sustainability and Innovation in the Consumer Electronics Industry report, or visit MyGreenElectronics.org.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

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UPCOMING EVENTS

 — EHX Fall 2008 November 4-7, 2008, Long Beach, CA  — CES New York Press Preview featuring CES Unveiled @ NY November 11, 2008, New York, NY  — Future of Television East November 18-19, 2008, New York, NY  — CES Unveiled: The Official Press Event of the International CES January 6, 2009, Las Vegas, NV  — 2009 International CES January 8-11, 2009, Las Vegas, NV  — Digital Music Forum East February 25 – 26, 2009, New York, NY  — Digital Patriots Dinner April 22, 2009, Washington, DC  — CEA Washington Forum April 22 – 23, 2009, Washington, DC