October 31, 2008
AirTran Airways First to Board FUZE(R)
ORLANDO, Fla., Oct. 31 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. , today announced that it will be the first airline to serve FUZE Refresh(R), a non-carbonated flavored beverage produced by Coca-Cola North America, onboard all flights effective immediately. The carrier will offer FUZE Refresh in Peach Mango flavor and will also use FUZE Refresh to prepare new Signature Cocktails -- the Georgia Peach and the Florida Mango.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081031/NY43161 )The juice beverage will be sold in plastic bottles in coach class for $3 each. Business Class passengers may enjoy complimentary glasses of FUZE Refresh, either independently or as part of an AirTran Airways Signature Cocktail. Georgia Peach, named in honor of the airline's hub in Atlanta, Ga., will feature Peach Mango flavored FUZE Refresh mixed with Finlandia Vodka, and Florida Mango, named for the carrier's headquarters in Orlando, Fla., offers Peach Mango flavored FUZE Refresh combined with Bacardi Rum. Signature Cocktails are available in coach for $6 each.
"FUZE Refresh is another of Coca-Cola's taste sensations, and we believe it will be a big hit with our passengers," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "We are also excited to introduce our own AirTran signature cocktails for the first time."
"We're excited to have FUZE beverages board AirTran Airways flights and give passengers a tasty option," said Kathleen Ciaramello, group vice president, Strategic Partnership Marketing for Coca-Cola North America. "FUZE Refresh will help to grow our successful relationship with AirTran even further."
AirTran Airways has a long history with both The Coca-Cola Company and its bottler Coca-Cola Enterprises, Inc., . The airline was the first airline in the world to board Coca-Cola ZeroTM, Coca-Cola(R) with Lime, Minute Maid(R) Lemonade, Dasani(R) Water, Vanilla Coke(R), Cherry Coke(TM), Cherry Coke Zero(TM), Black Cherry Vanilla Coke(R), and complimentary vitaminwater(R).
Today, AirTran Airways offers 19 different Coca-Cola products, including Coca-Cola Classic(R), Diet Coke(R), Sprite(R), Sprite ZeroTM, Coke ZeroTM, Minute Maid(R) Lemonade, Dasani(R) Water, Cherry Coke(TM), Cherry Coke Zero(TM), three types of vitaminwater(R), FUZE Refresh(R), and three types of Minute Maid(R) juices. AirTran Airways serves Coca-Cola products exclusively onboard its flights.
FUZE Refresh features natural flavor blends and uses real juice, vitamins and antioxidants without artificial preservatives or colors. FUZE Refresh beverages are fruit-smoothie infusions fortified with 7 essential vitamins and calcium, and they contain no artificial preservatives or colors.
About AirTran Airways
AirTran Airways, a subsidiary of AirTran Holdings, Inc. , a Fortune 1000 company, is ranked number one in the 2008 Airline Quality Rating study. The airline offers coast-to-coast flights, North America's newest all-Boeing fleet, friendly service and Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com/.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at http://www.thecoca-colacompany.com/.
Media Contacts: AirTran Airways Tad Hutcheson Judy Graham-Weaver Cynthia Tinsley-Douglas 678.254.7442 Coca-Cola North America Scott Williamson 404.676.3288
Photo: http://www.newscom.com/cgi-bin/prnh/20081031/NY43161AP Archive: http://photoarchive.ap.org/AP PhotoExpress Network: PRN5PRN Photo Desk, [email protected]
CONTACT: Tad Hutcheson, Judy Graham-Weaver, or Cynthia Tinsley-Douglas,+1-678-254-7442, all of AirTran Airways; or Scott Williamson of Coca-ColaNorth America, +1-404-676-3288
Web Site: http://www.airtran.com/http://www.thecoca-colacompany.com/