October 31, 2008
AirTran Airways Adds Vitaminwater(R) Focus Onboard
ORLANDO, Fla., Oct. 31 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. , today announced that it will add vitaminwater focus, a new variety, to its inflight beverage options effective immediately. With the new addition, AirTran Airways is the first airline to offer three flavors of complimentary vitaminwater, a beverage produced by The Coca-Cola Company, onboard all flights.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081031/NY43162 )"AirTran Airways is pleased to continue its relationship with The Coca-Cola Company by offering our customers vitaminwater focus in addition to the two varieties we already provide -- revive and essential," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "We are dedicated to providing a growing variety of drinks to help quench our passengers' thirst and help them remain hydrated during their flight."
"Coca-Cola values our relationship with AirTran Airways, and we are very pleased that AirTran Airways' passengers will enjoy new varieties of vitaminwater onboard," said Kathleen Ciaramello, group vice president, strategic partnership marketing, The Coca-Cola Company.
AirTran Airways has a long history with both The Coca-Cola Company and its bottler Coca-Cola Enterprises, Inc. . The airline was the first airline in the world to board Coca-Cola ZeroTM, Coca-Cola(R) with Lime, Minute Maid(R) Lemonade, Dasani(R) Water, Vanilla Coke(R), Cherry Coke(TM), Cherry Coke Zero(TM), Black Cherry Vanilla Coke(R), and complimentary vitaminwater.
Today, AirTran Airways offers 19 different Coca-Cola products, including Coca-Cola Classic(R), Diet Coke(R), Sprite(R), Sprite ZeroTM, Coke ZeroTM, Minute Maid(R) Lemonade, Dasani(R) Water, Cherry Coke(TM), Cherry Coke Zero(TM), three varieties of vitaminwater, and three types of Minute Maid(R) juices. AirTran Airways serves Coca-Cola products exclusively onboard its flights.
vitaminwater focus is kiwi-strawberry flavored and is specially formulated to provide Vitamin A and lutein, nutrients required for visual function, along with antioxidants.
About AirTran Airways
AirTran Airways, a subsidiary of AirTran Holdings, Inc. , a Fortune 1000 company, is ranked number one in the 2008 Airline Quality Rating study. The airline offers coast-to-coast flights, North America's newest all-Boeing fleet, friendly service and Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com/.
About Coca-Cola North America
Coca-Cola North America is a part of The Coca-Cola Company -- the world's largest beverage company. Along with Coca-Cola(R), recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com/.
Media Contacts: AirTran Airways Tad Hutcheson Judy Graham-Weaver Cynthia Tinsley-Douglas 678.254.7442 The Coca-Cola Company Ray Crockett 404.676.1070
Photo: http://www.newscom.com/cgi-bin/prnh/20081031/NY43162http://photoarchive.ap.org/PRN Photo Desk, [email protected]
CONTACT: Tad Hutcheson, Judy Graham-Weaver, Cynthia Tinsley-Douglas, allof AirTran Airways, +1-678-254-7442; or Ray Crockett of The Coca-Cola Company,+1-404-676-1070
Web Site: http://www.airtran.com/http://www.thecoca-colacompany.com/