October 31, 2008

Affordable Election Eats Fresh & Easy

EL SEGUNDO, Calif., Oct. 31 /PRNewswire/ -- Fresh & Easy Neighborhood Market has a variety of exciting wholesome foods and quality wines perfect for election-season entertaining, all at incredible prices. Like all Fresh & Easy products, these contain no added trans fats, no artificial flavors and colors and only use preservatives when absolutely necessary.

Whether toasting the end of a hard fought campaign or celebrating a win, all Fresh & Easy's customers can enjoy affordable, high-quality wines that pair nicely with gourmet cheeses. The company offers blueberry stilton cheese for $4.48 / 5.3oz and a premium cracker assortment for $2.49 / 8.8oz, which compliment the Reflexion Rioja Reserva, an award-winning wine offered for only $9.99.

"Many customers are anxiously waiting for election day," said Simon Uwins, Fresh & Easy chief marketing officer. "Whether people come together to debate, celebrate or commiserate, we hope to make their gatherings more enjoyable with top quality products at unbelievable prices."

   A few red, white and blue entertaining ideas include:    VEGGIES & DIP   fresh&easy Grape Tomatoes -- $2.27 / 16oz   fresh&easy Cauliflower -- $2.53 / each   fresh&easy Blue Cheese Dressing -- $1.79 / 16fl oz    CHIPS & DIP   fresh&easy Organic Blue Corn Tortilla Chips -- $2.29 / 12oz   fresh&easy Thick & Chunky Salsa (mild or medium) -- $1.34 /16oz   fresh&easy Sour Cream -- $1.68 / 16oz    ALL-AMERICAN BURGERS   fresh&easy Ground Beef with Blue Cheese -- $7.99 / 3lbs   fresh&easy Hamburger Buns -- $1.28 / 8 count   fresh&easy Organic Ketchup -- $1.65 / 20oz    DESSERT   fresh&easy Angel Cake -- $3.48 / 7.7oz   fresh&easy Blueberries -- $3.68 / 6oz   fresh&easy Strawberries -- $2.68 / 16oz   fresh&easy Vanilla Ice Cream -- $2.49 / 16oz    BEVERAGES   fresh&easy Pure Cranberry Juice -- $4.89 / 32oz   fresh&easy Acai Mixed Berry Fusio Juice -- $2.98 / 32oz   fresh&easy Vanilla Banana Smoothie -- $4.98 / 32oz    *prices do not include sales tax and are subject to change    About Fresh & Easy Neighborhood Market  

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at everyday low prices.

Each store employs approximately 20-30 people. All Fresh & Easy employees are given the opportunity to work at least 20 hours a week, which ensures everyone is eligible for comprehensive and affordable health care. Entry-level positions start at $10 an hour in California, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10%.

More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com/.

Fresh & Easy Neighborhood Market

CONTACT: Brendan Wonnacott, +1-916-554-3466, cell, +1-310-384-3833, forFresh & Easy Neighborhood Market

Web site: http://www.freshandeasy.com/