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Last updated on April 17, 2014 at 21:23 EDT

New Search Engine Marketing Workshop Reveals New Ways PR Can Use Powerful SEM Tools to Increase Media Coverage and Viral Visibility

November 5, 2008

PR and marketing professionals who want to learn valuable insights, tips, and tools of search engine public relations will discover practical strategies at a new workshop from Bulldog Reporter’s PR University: “Search Engine Marketing Bootcamp for PR Professionals.” Attendees will come away with actionable steps on how to distribute their releases directly to prospects and investors, boost website traffic, attract more visitors to their corporate blogs, videos and social media postings and directly sell more products and services — starting immediately.

These four one-day PR University workshops take place nationwide this January 2009: Monday, January 12th, San Francisco; Wednesday, January 14, Chicago; Friday, January 16, Washington D.C.; Monday, January 19, New York. The presenter is top-rated new-PR-technology trainer Mike Moran, Co-Author, “Search Engine Marketing, Inc.” and Author, “Do It Wrong Quickly: How the Web Changes the Old Marketing Rules.”

This intensive hands-on workshop will give public relations professionals practical techniques and inside tips on how to use SEM in today’s PR strategies and how to sell search campaigns to top management. It will also address how search engines work to find websites and PR and marketing materials, and what one can do to influence organic and paid search results. Here are some of the valuable and immediately applicable techniques attendees will cover in this workshop:

 --  How to integrate search into every PR program --  Keep your SEM program accountable: How to set measurable goals --  How to create powerful searchable keywords for your company and     products --  How to optimize press releases and other PR materials to increase     communication directly to a marketplace      

Registration fees for this workshop are $995 for the first participant with special rates for any additional participants. All registrations received before Wednesday, December 31, 2008, are reduced by $100.

For more information on taking part in this one-day intensive workshop, go to the conference home page, print our 4-page brochure or call 1-800-959-1059.

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Video-Link Available: http://www2.marketwire.com/mw/frame_mw?attachid=868491

 Contact: Lailoni Duarte Email Contact

SOURCE: Bulldog Reporter