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Satellite Broadband Outlook for the Residential Market in Europe and North Africa

November 6, 2008

Research and Markets (http://www.researchandmarkets.com/research/6bb60b/satellite_broadban) has announced the addition of the “Satellite Broadband – Outlook for the Residential Market in Europe and North Africa” report to their offering.

This market report provides a complete overview of two-way satellite broadband access in Europe and North Africa. After examining why this application is back in the news, the report provides an analysis of competition with existing and future terrestrial technologies, explores the developments that have taken place in North America and Asia over the past few years and describes the likely shape of things to come in Europe and North Africa. And, finally, it examines the target markets for satellite broadband, and offers possible positioning scenarios for satellite operators.

Key Questions

— Why is two-way satellite access back on the table

— What advantages are there to using the Ka band

— In what areas can satellite expect to complement/rival terrestrial technologies

— What is the outlook for broadband satellite in Europe and North Africa

— What are the market drivers and the issues involved in structuring the offer

— What market positions hold the greatest potential for satellite operators

Broadband Satellite Making a comeback in Europe

After having had mild success in the early 2000s, two-way satellite access has been back in the news over the past two years, particularly in North America, Asia and now in Europe.

The author estimates that at the end of 2007 there were still over 37 million households that were not covered by broadband, a sizeable number of them being located in North Africa where the landline infrastructure is still extremely lacking. In Europe, satellite has long proven its capacity to roll out efficient networks rapidly in areas where terrestrial infrastructure is poor, and so providing an ideal complement to cable and DSL networks.

In addition to the substantial drop in the price of satellite terminals, the main reason behind the revival of two-way satellite access is the introduction of the Ka band with frequency re-use,’ explains Maxime Baudry, the Project Manager for this report.

This new market report explores the developments that have taken place in North America and Asia over the past few years and describes the likely shape of things to come in Europe and North Africa. It examines the potential target markets for broadband satellite, and offers possible positioning scenarios for satellite operators.

Increasing number of initiatives in Europe

A series of initiatives have been rolled out in Europe in recent months devoted to launching broadband satellite services in the Ka band, which are expected to have a sizeable impact in the coming years. – British operator Avanti Broadband plans on launching a satellite in 2009 that will supply European users with a triple play bundle in the Ku (TV) and Ka (broadband access) frequency bands. – Two other major operators, SES Astra and Eutelsat, have also joined the fray, with Astra launching its first “Astra2Connect” services through a network of national distributors back in mid-2007, delivering downlink speeds of up to 2 Mbps, while Eutelsat rolled out an offer in 2007 called “Tooway” and demonstrated its optimism by ordering a dedicated satellite from EADS Astrium for supplying broadband applications via satellite, namely triple play bundles in the Ka band across Europe starting in 2010.

Main issues and uncertainties

The main issues and uncertainties facing satellite technologies pertain to its ability to compete effectively with terrestrial technologies, whether wireline (upgraded DSL networks, FTTx, cable, etc.) or wireless (3G, WiMAX, 4G). The structure of the TV market, and particularly satellite’s strengths as a broadcasting mode, combined with changes in the regulatory situation and public initiatives, particularly those aimed at reducing the digital divide, are among the other factors to consider.

Concerns over the impact of wireless broadband network rollouts nevertheless need to be put into perspective: a great many questions remain over the costs generated by a WiMAX rollout in isolated zones, while 3G/3.5 coverage in rural areas remains limited, especially in Eastern Europe and even in the West, and non-existent in some cases (North Africa).

The TV market in Western Europe is a mature one, but there are still doubts about the pace at which the market will develop in emerging regions such as Eastern Europe and North Africa. The launch of new satellite pay-TV services could help stimulate growth in these markets, but the number of households equipped to receive them also needs to increase.

As to the involvement of public authorities, because terrestrial technologies are generally the prime beneficiaries of public investments, satellite services will need to be competitive and prove their assets if they want to become credible solutions for reducing the digital divide.

 Key Topics Covered: - Introduction - Can satellite be a key technology for providing end-user access - Competition from terrestrial technologies - Satellite's competitiveness - Market segmentation criteria - Target markets with varying features - Glossary  Companies Mentioned: - Wildblue - HughesNet - Telesat - Viasat - Avanti Broadband - Eutelsat Tooway - SES Astra2Connect - IPStar 

For more information visit http://www.researchandmarkets.com/research/6bb60b/satellite_broadban




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