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Pepperidge Farm(R) Tim Tam(TM) Cookies Make American Debut

November 11, 2008

Bakers at Arnott’s in Australia have been delighting consumers “Down Under” for over 40 years with Tim Tam(TM), an iconic Australian ‘biscuit’ that takes the sweet life from ordinary to Aus-some! Pepperidge Farm, sister company of Arnott’s, is introducing this decadent favorite to Americans beginning this November to tempt, tantalize and delight, layer by layer. Both Pepperidge Farm and Arnott’s are subsidiaries of Campbell Soup Company.

“In keeping with the tradition of our founder, Margaret Rudkin, Pepperidge Farm is thrilled to introduce Tim Tam to American consumers. Margaret searched the globe to bring back delectable cookies and crackers to the U.S. that are now beloved icons to Americans, much like Tim Tam biscuits are to Australians,” said Michael Simon, Senior Vice President/General Manager – Snacks Division at Pepperidge Farm. “We’re certain Americans will soon understand why this scrumptious cookie is all the rage in Australia.”

The number one chocolate biscuit in Australia, Tim Tam cookies are truly irresistible! Beneath a smooth layer of heavenly chocolate fudge, between two layers of crispy biscuits, a mouthwatering layer of chocolate creme awaits. Pepperidge Farm is pleased to offer Tim Tam cookies in two delectable varieties – Chocolate Creme and Caramel. Available exclusively in Target stores nationwide, Tim Tam cookies are sure to bring deliciously sweet cheer to families this holiday season.

With such a loyal following, it’s no surprise that Australians consume over 400 million Tim Tam biscuits each year – that’s 35 million packs. And earlier this year, a joint poll by The Times in the United Kingdom and news.com.au in Australia ranked Tim Tam as one of the best inventions since sliced bread. Tim Tam came in at number four behind stiff competition: The World Wide Web, penicillin and the TV remote!

Pepperidge Farm Tim Tam cookies are available from November 2008 through March 2009 at Target stores nationwide, with a suggested retail price of $3.39. For additional information, please visit www.pepperidgefarm.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Chocolate Chunk and Milano(R) cookies, Goldfish(R) crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse(TM), 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergic son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.




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