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Prominent Solar Trade Show and Newswire Service Join Forces

November 11, 2008

PFORZHEIM, Germany and NEW YORK, Nov. 11 /PRNewswire/ — Intersolar Organizers and PR Newswire announce a partnership that offers exhibitors and visitors of Intersolar North America unparalleled press services and access to the latest news about the solar industry. PR Newswire is now the Official Newswire Service of Intersolar North America.

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The partnership, effective immediately, will allow exhibitors to distribute their press releases over PR Newswire’s vast distribution network, which includes delivery to PR Newswire’s public Web site, http://www.prnewswire.com/, and media-only Web site, PR Newswire for Journalists, http://www.prnewswire.com/media, as well as on the Intersolar North America Web site, http://www.intersolar.us/. Intersolar North America will provide each exhibitor the opportunity to distribute one complimentary news release over PR Newswire’s US1 national newsline to promote its involvement with the 2009 event. Exhibitors interested in the service can upload their release at any time during the 2009 show year on a dedicated Web page at http://www.intersolar.us/.

PR Newswire will create an Intersolar North America Microsite that exhibitors, visitors and media personnel can visit to find information on the 2009 Intersolar North America exhibition and conference, taking place at the Moscone Center in San Francisco from July 14 – 16, 2009. Intersolar will implement a PR Newswire news-feed on its Web site that enables all visitors to access press releases related to the solar industry. This is especially interesting to any visitor and exhibitor that wants to find valuable information on new products, project developments, company information, trends and the like.

“The partnership we have put together with PR Newswire goes a long way to creating a more intimate relationship between our exhibitors and visitors and the solar industry,” said Solar Promotion International CEO Markus Elsasser. “The package helps transform Intersolar North America’s website into a focal point to gather vital information about the solar industry, not just during the show months, but all year-round.”

“By putting their own resources towards assisting their exhibitors in communicating innovations in solar technology to audiences around the world, the organizers of Intersolar North America demonstrate that they truly understand the value of event public relations,” said Susan McPherson, vice president of Tradeshow Services, PR Newswire. “Intersolar is a true pioneer in event management.”

Also included in the package deal for exhibiting companies are additional benefits such as PR Newswire’s electronic press kit, called MediaRoom ShowCase. MediaRoom ShowCase is a press kit and a trade show booth wrapped up into a single package. It’s a Web site hosted by PR Newswire and controlled by the exhibiting company which is linked to the Intersolar North America Microsite. The service allows exhibitors to easily upload, to a dedicated and branded electronic press kit, up to 15 files including press releases, audio and video files, photos, logos or product information as well as booth number. MediaRoom ShowCase will also allow exhibitors to schedule media interviews through the unique appointment booking feature.

About Intersolar

The Intersolar brand is internationally recognized as the leading event for the solar energy industry. The two events, Intersolar in Munich and Intersolar North America, are jointly organized by Solar Promotion GmbH and Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG and their North American subsidiaries and serve the entire international solar supply chain and global solar industry. Intersolar in Munich, held annually, is the world’s largest solar exhibition with over 1,050 exhibitors from 40 countries across 818,000 sq. ft. of exhibition space and 52,000 visitors from 142 countries in 2008. The inaugural Intersolar North America 2008, also held annually, featured 210 exhibitors from 18 countries across 45,000 sq. ft. and 13,000 visitors from 87 countries.

Solar Promotion International GmbH

Solar Promotion International GmbH, of Germany, organizes exhibitions and conferences worldwide for the solar industry. Founded in 2001, Solar Promotion promotes solar technologies around the world to help further their advancement and implementation into everyday use. Solar Promotion organizes events in the photovoltaic, solar thermal, solar architecture, building efficiency technologies and efficient pellet fuel technology branches. These events include: Intersolar in Munich, Intersolar North America, Interpellets, the Solar Thermal Industry Forum and Photovoltaic Industry Forum, among others. For further information, visit http://www.intersolar.us/.

Freiburg Management and Marketing International GmbH (FMMI)

Freiburg Management and Marketing International GmbH (FMMI) is owned and operated by the City of Freiburg and founded with the aim of promoting international cooperatives and organizing trade exhibitions and conferences relating to the economy, tourism, the environment and international city partnerships, at the behest of the City of Freiburg. “Green City Freiburg” is marketed worldwide to describe Freiburg’s decades of expertise in solar technology, renewable energies and sustainable urban and traffic planning. FMMI’s international activities strengthen and promote Freiburg as an economic hub. For further information, visit http://www.fwtm.freiburg.de/.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers’ announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire’s leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com/.

About United Business Media Limited (http://www.unitedbusinessmedia.com/)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM’s businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

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PR Newswire; Intersolar North America

CONTACT: Robert Frick, +49-7231-58598-24, frick@intersolar.us; RachelMeranus, +1-201-360-6776, Rachel.Meranus@prnewswire.com

Web Site: http://www.intersolar.us/http://www.prnewswire.com/




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