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Networks In Motion Integrates INRIX Total Fusion Traffic into Mobile Navigation Applications

December 2, 2008
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ALISO VIEJO, Calif. and KIRKLAND, Wash., Dec. 2 /PRNewswire/ — Networks
In Motion (NIM), the award-winning wireless navigation, hyper-local search and
location-based services (LBS) company with the largest mobile phone navigation
subscriber base in North America, and INRIX(R), the leading provider of
traffic information, today announced a premium data partnership. NIM will use
Total Fusion Traffic data from INRIX to enhance its AtlasBook Navigator(TM)
application for mobile devices, empowering the AtlasBook user with the most
accurate ETAs, optimal route recommendations and timely traffic alerts
available on the market.

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AtlasBook Navigator is a white-label navigation software platform
available to wireless carriers for GPS-enabled mobile phones featuring local
search and other LBS applications. With maps, local directories and
turn-by-turn directions with voice guidance, AtlasBook Navigator transforms
the mobile phone into a personalized travel guide.

“Traffic is one of the most requested features from our mobile navigation
customers,” said Doug Antone, president and CEO of Networks In Motion. “We’re
excited to now offer INRIX’s unique, routing-optimized traffic service to our
carriers and partners, which will further improve the customer’s experience,
enhancing AtlasBook with INRIX’s broad market coverage, high quality and
collaborative approach.”

The combination of INRIX Total Fusion Traffic with AtlasBook’s
turn-by-turn routing application provides speed information on 800,000 miles
of roadways, including busy city streets and arterials, in addition to
freeways and highways across the U.S. INRIX’s unique, routing-optimized
traffic intelligently produces highly accurate traffic data by combining
real-time information from the largest GPS probe network in the world –
featuring nearly a million GPS-enabled taxis, service vehicles, airport
shuttle services and other commercial vehicles as well as consumer cellular
GPS-based devices — with traditional road sensor information.

NIM has the largest mobile phone navigation subscriber base in North
America
, surpassing three million paid users. Navigation applications powered
by Networks In Motion are currently available through major wireless carriers
in North America to customers who purchase a GPS-enabled mobile phone and
subscribe to the navigation application, which is commonly branded by the
carrier.

“Millions of consumers rely on the information provided by Networks In
Motion before, during and after their commutes,” commented Bryan Mistele,
president and CEO of INRIX. “We are proud to partner with NIM — a clear
leader in the industry — to provide compelling solutions to help ease
commutes all over the country.”

About Networks in Motion

Networks In Motion is an award-winning wireless navigation and local
search company, with products on most major wireless carriers. Networks In
Motion powers: AAA Mobile(R) on Verizon, AT&T, Sprint and Alltel Wireless;
Verizon Wireless’ VZ Navigator; YellowPages.com Mobile, which is currently
deployed on AT&T; Alltel’s Axcess Mobile Guide navigator; U.S. Cellular’s Your
Navigator; TELUS Navigator and TELUS Kid Find, making NIM’s NAVBuilder
platform the most widely used mobile phone navigation service in North
America
. Founded in 2000, the company is privately held and headquartered in
Aliso Viejo, Calif., with international offices in Sweden and Spain. More
information is available at http://www.networksinmotion.com.

About INRIX

INRIX(R) is the leading provider of accurate real-time, historical and
predictive traffic information in North America and Europe, with over 65
customers and industry partners including TomTom, MapQuest, Microsoft, Clear
Channel Radio’s Total Traffic Network, I-95 Corridor Coalition, Tele Atlas,
deCarta, ITIS Holdings, Mio, Navigon, TCS, Telmap, ANWB, ARC Transistance, and
TNO. INRIX delivers the highest quality data and broadest coverage available
for personal navigation, mapping, telematics and other location-based service
applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis
techniques, originally developed by Microsoft Research, to aggregate and
enhance traffic-related information from hundreds of public and private
sources, including traditional road sensors and the company’s unique network
of nearly a million GPS-enabled vehicles and cellular probes. INRIX delivers
traffic information today for over 120 markets in North America and via ARC
Transistance for 16 European countries. To experience the traffic technology
revolution behind the next generation of navigation and location-based service
applications, visit http://www.INRIX.com.

SOURCE INRIX


Source: newswire