GM and Helm Launch Restoration Parts Web Site
based specialty fulfillment company, announced the launch the official online
store for GM Restoration Parts. The site, www.gmrestorationparts.com ,
centralizes nearly 20,000 restoration parts made to manufacturer’s original
specifications from 80 licensed manufacturers.
The available parts range from hoses, and body and suspension parts, to
classic floor mats and decals. The Web site will appeal to do-it-yourselfers,
dealers and the aftermarket by expediting searches for official replacement
parts and provides an easy-to-use ordering channel.
“For customers repairing or restoring a vehicle, they can find what they
need quickly instead of having to search multiple sites and distribution
points,” said
site establishes the place to go for customers and a site where our licensed
parts manufactures will be able to showcase their products to their target
customers.”
Helm will utilize various Search Engine Optimization / Marketing (SEO/SEM)
strategies to gain visibility and identify customers who are looking for
restoration parts.
“Helm has been the place to go to purchase factory-authorized service and
owner’s information since 1959. Over the years we have successfully built
awareness of this part of our business, and currently we touch over 4,000,000
visitors annually through helminc.com , our online store,” said
Vice President of Marketing. “GM Restoration Parts customers will benefit
from the on-line functionality and user preferences built into the site, as
well as synergies with helminc.com customers.”
About GM
General Motors Corp. (NYSE: GM), the world’s largest automaker, has been
the annual global industry sales leader for 77 years. Founded in 1908, GM
today employs about 266,000 people around the world. With global headquarters
in
nearly 9.37 million GM cars and trucks were sold globally under the following
brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel,
industry leader in vehicle safety, security and information services. More
information on GM can be found at www.gm.com . Genuine GM Parts and
accessories are sold under the GM, GM Performance Parts, GM Goodwrench and
ACDelco brands through GM Service and Parts Operations, which supplies GM
dealerships and distributors worldwide.
About Helm
Helm is a specialty fulfillment provider based in
which focuses on Branded Merchandising, Publications Management & Fulfillment
and traditional Fulfillment. Established in 1943, Helm supports some of the
most recognizable companies in the world including ArvinMeritor, BP
Lubricants/Castrol, Carhartt, Chrysler, Ford Motor Company, FTD, General
Motors, Hino Trucks USA, Honda and NAPA Auto Parts. Being ISO 9001:2000
certified, Helm is recognized for its approach to fulfillment emphasizing cost
reduction, its “best practices” technology platform, and its ability to
harness efficiencies of its in-house resources. Helm is the nation’s largest
provider of factory-authorized service and owner’s information. Additional
information is available at www.helm.com .
SOURCE Helm Incorporated