Mazda Reports November 2008 Sales
Posted on: Tuesday, 2 December 2008, 13:03 CST
IRVINE, Calif., Dec. 2 /PRNewswire/ -- Mazda North American Operations
(MNAO) today reported November 2008 sales of 14,134, down 31.3 percent versus
last year (down 28.6 percent on a DSR basis), and year-to-date sales of
245,984, down 9.3 percent.
The MAZDA5 multi-activity vehicle had an incredible sales month with sales
of 1,499 units; volume was up more than three times over November 2007. On a
year-to-date basis, the MAZDA5 is up 36.8 percent.
"We initially thought the light at the end of the tunnel would be getting
closer as we neared the end of the year, but every sale continues to be a
struggle," said Jim O'Sullivan, president and CEO, MNAO. "There's credit out
there, and fuel prices have receded to levels we haven't seen in a year, but
consumer confidence remains the problem. Down a little more than nine percent
year-over-year may be nothing to crow about, but we feel we'll be well
positioned for when the economy turns, thanks to the right cars, at the right
price, sold through the right dealers."
The all-new 2009 MAZDA6, which arrived at dealerships across the country
in September, continues its strong start. The new MAZDA6 features a larger
body than the outgoing car, as well as more powerful -- and more fuel
efficient -- engine choices.
Mazda Motor de Mexico (MMdM) celebrated its best-ever November with sales
of 1,994 vehicles, up 36 percent versus last year. On a year-to-date basis,
MMdM reported 19,293 total sales, accounting for a 33 percent increase versus
last year. The all-new MAZDA6 also had a record month with 407 vehicles sold,
up 450 percent versus last November. Mazda Canada Inc. (MCI) reported
November sales of 5,024 units, up slightly compared to November 2007.
Headquartered in Irvine, Calif., Mazda North American Operations oversees
the sales, marketing, parts and customer service support of Mazda vehicles in
the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers.
Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in
Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de
Puerto Rico in San Juan.
Mazda North American Operations - November
2008
Month-To-Date Year-To-Date
November November % % MTD November November % % YTD
2008 2007 Change DSR 2008 2007 Change DSR
Mazda3 5,742 7,461 (23.0)% (15.3)% 102,093 110,954 (8.0)% (8.0)%
Mazda5 1,499 468 220.3% 252.3% 19,137 12,091 58.3% 58.3%
Mazda6 3,225 4,566 (29.4)% (22.3)% 49,502 52,782 (6.2)% (6.2)%
MX-5
Miata 310 679 (54.3)% (49.8)% 10,678 14,306 (25.4)% (25.4)%
RX-8 160 314 (49.0)% (43.9)% 3,215 5,452 (41.0)% (41.0)%
CX-7 1,087 2,887 (62.3)% (58.6)% 25,642 38,172 (32.8)% (32.8)%
CX-9 1,716 2,870 (40.2)% (34.2)% 23,997 22,501 6.6% 6.6%
Tribute 309 1,202 (74.3)% (71.7)% 10,454 12,302 (15.0)% (15.0)%
B-Series
Truck 86 133 (35.3)% (28.9)% 1,266 2,496 (49.3)% (49.3)%
MPV - - N/A N/A - 125(100.0)% N/A
Total Vehicles
CARS 10,936 13,488 (18.9)% (10.8)% 184,625 195,585 (5.6)% (5.6)%
TRUCKS 3,198 7,092 (54.9)% (50.4)% 61,359 75,596 (18.8)% (18.8)%
TOTAL 14,134 20,580 (31.3)% (24.5)% 245,984 271,181 (9.3)% (9.3)%
MEMO:
IMPORT
CAR 7,711 8,922 (13.6)% 135,123 142,803 (5.4)%
IMPORT
TRUCK 2,803 5,757 (51.3)% 49,639 60,798 (18.4)%
IMPORT
TOTAL 10,514 14,679 (28.4)% 184,762 203,601 (9.3)%
DOMESTIC
CAR 3,225 4,566 (29.4)% 49,502 52,782 (6.2)%
DOMESTIC
TRUCK 395 1,335 (70.4)% 11,720 14,798 (20.8)%
DOMESTIC
TOTALS 3,620 5,901 (38.7)% 61,222 67,580 (9.4)%
Selling
Days 20 22 280 280
Note: MPV is a discontinued vehicle.
SOURCE Mazda North American Operations
Source: PR Newswire
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