From the Makers of the Car That Stops Itself, Comes the Blog, thecarthatstopsitself.com
of great automotive safety and design features will want to bookmark Volvo’s
new XC60 blog, http://www.thecarthatstopsitself.com, that launched today.
Authored by the insightful and often times brutally honest
long time public affairs manager with Volvo Cars of
designed to give consumers real time information about the XC60 from the voice
of a true Volvo insider.
“Dan is one of those guys that calls it how it is and we wanted to put him
out there for the public to hear from about the XC60,” said
president and chief executive officer of Volvo Cars of
someone that talks to our engineers and designers all day long and he hears
from dozens of auto writers about their views on our cars. I think people will
really enjoy his posts.”
This blog will provide Volvo enthusiasts with access to the thoughts of
Johnston as well as video highlights from the XC60 Experiential Tour, links to
the XC60 YouTube channel and other resources for those interested in learning
more about the safest Volvo ever made.
“My goal is to tell people things about the car that they may not think to
ask a retailer and to share some of the many insights I get just walking
around Volvo headquarters,” said Johnston. “This is an amazing car and there
is a lot to talk about-City Safety, great design and so much more.”
The new Volvo XC60 is stepping boldly into what is currently the
automotive world’s fastest-growing segment-dressed in a thrilling blend of
muscular XC capability and the sporty charisma of a coupe. The “Small Premium
Utility” segment is growing quickly. Within the next few years, buyers will
have at least 10 crossover models to choose from. By 2009, this segment is
expected to expand by 75 percent to 443,000 units.
More About City Safety
City Safety is a unique system that can help the driver avoid or reduce
the effects of the type of low-speed impacts that are common in city traffic.
If the car is about to strike the vehicle in front and the driver does not
react, the car automatically applies the brakes. Volvo is the first in the
world to offer the City Safety feature as standard. City Safety is active up
to 18 mph. According to surveys, more than 75 percent of all accidents occur
in speeds below 18 mph. Volvo is involved in a dialogue with the insurance
companies regarding lower insurance premiums for cars equipped with City
Safety.
About Volvo
Volvo Cars of
of
technology and training support to Volvo automobile retailers in
States
SOURCE Volvo Cars of