Duracell Invites Consumers to Power the New Year at the Duracell Power Lodge in New York City’s Times Square

BETHEL, Conn., Dec. 2, 2008 /PRNewswire/ — For the first time ever,
people can honestly say they helped power the New Year. Visitors to the
Duracell Power Lodge in Times Square will have the opportunity to “put the
pedal to the metal” and create the energy that will be used to fill batteries
and power the iconic numerals 2-0-0-9 that light up as the New Year’s Ball
drops and the clock strikes midnight.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081202/CLTU089 )

To capture the energy needed to illuminate “2009,” Duracell is inviting
guests to the Duracell Power Lodge at the Charmin Restrooms in Times Square to
hop on a snowmobike to generate power. The snowmobikes operate through rotary
technology, capturing energy through the spinning wheel when the bike is
pedaled. From there, power is routed into the Duracell Battery Center where
it will be stored until New Year’s Eve and trusted to light the night’s most
important moment.

“At Duracell we are always looking for new and innovative ways to store
energy for consumers to power their important moments,” said Rick June, vice
president and general manager, North America. “The Duracell Power Lodge is a
giant example of the work we do every day. This time the battery is bigger and
we’re storing people power to light up the 2009 display when the world famous
New Year’s Ball drops in Times Square at midnight. Our guests in New York will
truly be powering the New Year with Duracell.”

In addition to lighting up the New Year, visitors to the Duracell Power
Lodge will be able to recharge from the holiday hustle and bustle with a
variety of entertainment activities. The Duracell Recharge Rest Stop allows
visitors to plug-in and charge their personal entertainment and digital
devices — including digital cameras, cell phones, BlackBerrys, iPods, MP3
players and gaming devices — by using Duracell power stations. Families will
enjoy fun, interactive activities courtesy of Duracell and partners Nintendo
and Mattel. Kids can enjoy multiple Wii stations and an early look at some of
the hottest toys of the season, including Mattel’s D-Rex Interactive Dinosaur.

The Duracell Power Lodge is being held in conjunction with the annual
Charmin Restrooms in Times Square. For the third consecutive year, the Charmin
Restrooms have returned to Times Square and the Duracell addition adds up to 2
floors of fun: the first for “relief” where tourists and New Yorkers alike can
further enjoy the ultimate bathroom experience and the second where visitors
can “recharge” their devices and their holiday spirit.

Harnessing Holiday Energy — How It Works

More than 200 pedal hours are needed to power “2009″ on New Year’s Eve.
Six snowmobikes, operating through rotary technology, will be on-site at the
Duracell Power Lodge and available to visitors. As consumers begin to pedal,
energy is captured through the wheel. The amount of energy captured is
determined by the power, speed and length of the cycling. Duracell’s capture
and storage system is uniquely configured to harness the energy exerted while
pedaling and convert it to power as it travels from the snowmobike to the
Duracell Battery Center. The power will be transferred from the Duracell
Power Lodge to One Times Square prior to December 31st in preparation for the
New Year’s Eve Ball drop festivities.

The Duracell Power Lodge and Charmin Restrooms are open now through
December 31st from 10 a.m. to 9 p.m. Sunday through Wednesday, and 10 a.m. to
11 p.m. on Thursday through Saturday. They are located at 1540 Broadway in
Times Square between West 45th and West 46th Streets. The Power Lodge and
Restrooms will close at 6 p.m. on Christmas Eve and 3 p.m. on New Year’s Eve,
and will be closed on Christmas Day. In addition, this year, the Charmin
Restrooms will also be open on New Year’s Eve from 12 a.m. to 2 a.m., offering
the crowd of millions in Times Square a safe and accessible bathroom haven
after the 2009 Ball drops.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been
powering people around the world for more than 40 years. Our products serve as
the heart of devices that keep people connected, protect their families,
entertain them and simplify their increasingly mobile lifestyles. As the
world’s leading manufacturer of high-performance alkaline batteries, Duracell
also innovates in disposable, renewable and peripheral technologies and
markets general purpose flashlights along with the advanced Daylite(R) LED
flashlights. Visit www.duracell.com for more information.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit www.pg.com for the latest news and in-
depth information about P&G and its brands.

SOURCE Procter & Gamble Company