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National Nonprofit Keep America Beautiful, Inc. Joins Forces With Earth911.com to Connect Consumers with Local Recycling Information

Posted on: Thursday, 4 December 2008, 08:15 CST

- New Partnership to Share Information and Resources Connects National Network of Grassroots Organizations with Online Recycling Database -

STAMFORD, Conn., Dec. 4 /PRNewswire-USNewswire/ -- Keep America Beautiful, Inc., the nation's largest community improvement and environmental stewardship organization, today announced a strategic partnership with Earth911.com to share resources, editorial content, and local recycling information with consumers nationwide.

Through this partnership, Keep America Beautiful will provide access to the extensive Earth911.com national database of local recycling options through its website (kab.org), provide educational content on the Earth911.com website, and connect its affiliate network activities and recycling programs to the Earth911.com database. In turn, both organizations will seek further opportunities that increase consumer access to recycling programs, and help increase the rate of recycling nationwide.

Earth911.com's recycling search engine allows consumers in the United States and Canada to search for over 100,000 locations, programs and events, providing disposal solutions for 170 different products.

"Providing consumers with relevant and timely information about recycling opportunities in their communities is critical to our efforts to reduce waste in America," said Keep America Beautiful President and CEO Matt McKenna. "Earth911.com has developed a truly comprehensive and user-friendly consumer resource. It will surely be a great partner in our mission."

Through the daily efforts of over 1,000 local affiliates and participating organizations providing grassroots support in communities nationwide, Keep America Beautiful programs beautify public spaces, reduce litter and promote recycling through events, activities, and educational programs. Notably, more than one-third of Keep America Beautiful's affiliate leaders serve as the recycling coordinators for their respective counties, cities and towns.

"We are excited about this affiliation with Keep America Beautiful because our missions are so closely aligned," said Earth911.com President Jonathan Smith. "Recycling is a natural tie-in with cleaning up communities, and we look forward to providing these solutions to KAB and its affiliates."

About Keep America Beautiful, Inc.

Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of nearly 1,000 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community's environment. To learn more about Keep America Beautiful, go to www.kab.org.

About Earth911.com

Earth911.com delivers actionable local information on recycling and product stewardship that empowers consumers to act locally, live responsibly and contribute to sustainability. Both the Earth911.com site and 1-800-CLEANUP toll-free hotline are provided at no cost to the user or taxpayer. Earth911.com centralizes information and resources into a single user-friendly, neutral and non-governmental network.

CONTACTS Robert Wallace/Larry Kaufman Tel: 203.323.8987, Ext. 811/817 Email: rwallace@kab.org/lkaufman@kab.org Web site: www.kab.org Trey Granger Tel : 480.889.2650 Email : tgranger@earth911.com Web site: www.earth911.com

SOURCE Keep America Beautiful, Inc.

Source: PR Newswire

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