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Dots Launches New Web Site

December 2, 2008

SOLON, Ohio, Dec. 2 /PRNewswire/ — Dots, a national women’s retailer
based in Solon, Ohio, launched a new Web site, www.dots.com. The
fashion-forward site is the first stage in the development of a fully
integrated online marketing campaign. Dots partnered with Denver-based
digital advertising agency, Xylem, to design the site and develop an
all-encompassing online marketing presence.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081202/CLTU086LOGO )

Dots newly redesigned Web site, email marketing, social networks,
interactive downloads and mobile marketing extend Dots’ “Fashion Party”
experience to online. With an every day low price and fashion focused
message; the strategy demonstrates the company’s fashion expertise in the
retail marketplace.

The best kept secret among trend savvy, price conscious women, Dots.com
hosts an online Fashion Party incorporating interactive features. The
community-based “Lookbook” enables Dots customers to pre-shop Dots fashions
and add them to their virtual closet. Inside their closet, they can create
head-to-toe looks, complete with accessories and shoes. From there, the Dots
customer can express her unique sense of fashion with her friends.

The Dots fashion community offers customers an enhanced shopping
experience through a social networking platform using the latest Web 2.0
technology with an application designed exclusively for Facebook. The
Facebook Lookbook application allows shoppers to share their personal sense of
style on their Facebook page.

“The launch of the new Dots.com is an exciting opportunity to connect with
our fashion conscious, trend savvy customers,” said Rick Bunka, Dots
president.

“Xylem’s brings a uniquely creative team and extensive digital experience
that supplements our rebranding initiatives by taking our tech savvy digital
consumer to a new and improved online experience. This is a great new tool to
help push in-store sales with a fully integrated digital strategy,” said
Bunka.

“We’re very excited to have been chosen by Dots to partner with them on
their rebranding efforts beginning with this new Web site,” says Scott Snyder,
CEO, Xylem. “Dots has really embraced an aggressive and integrated solution
to increase brand value with their core customers while providing an exciting
introduction to their “great fashion — great price” philosophy to a whole new
audience. The new Web site generates a lot of energy at fulfilling that
promise.”

About Dots, LLC

A mainstay in women’s specialty retail for over 20 years, Chairman and CEO

Robert Glick founded the company with one Cleveland location and a passion for
retail. Dots is committed to staying ahead of the latest trends with
fashion-forward buyers shopping Europe, New York and Los Angeles for the next
fresh and fun look. Today the chain operates more than 400 stores within a 26
state footprint.

About Xylem

Xylem is a leading independent digital marketing agency working with top
brands around the globe. To deliver measurable results, Xylem empowers brands
to leverage complete interactive capabilities with strategically designed
integrated campaigns. Established in 2000, Xylem has offices in Denver,
Colorado
USA, and London, England. For more details, visit
www.xylemdigital.com.

SOURCE Dots, LLC


Source: newswire



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