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Finalists Announced for the 13th Annual Urban Wheel Awards Urban Car and Urban Truck of the Year

December 8, 2008

DETROIT, Dec. 8 /PRNewswire/ — The votes are in and the finalists for the
2009 Urban Wheel Awards Urban Car of the Year and Urban Truck of the Year have
been announced today by On Wheels Media, Inc. The winners will be announced
at the upcoming 13th Annual Urban Wheel Awards (UWA), to be held January 13,
2009
at the Detroit Opera House.

A multicultural panel of 23 journalists from a broad array of newspaper,
magazine, broadcast and Internet outlets were asked to nominate three vehicles
in each category. When all the votes were in, six vehicles stood out above all
the rest. Their victories were by narrow margins.

On Wheels Media’s Editor-In-Chief, Lyndon Conrad Bell says, “This was
easily one of the most competitive years we’ve seen for these awards.
Narrowing the choices down to six from over 24 nominees was a significant
challenge.”

The finalists for Urban Car of the Year are the: Dodge Challenger, Hyundai
Genesis, and Volkswagen Jetta TDI.

“The Dodge Challenger’s ability to satisfy baby boomers that couldn’t get
an original Challenger back when they were first introduced, while
simultaneously appealing to a broad array of contemporary consumers with its
performance potential and good looks is definitely worthy of praise,” says
Kimatni Rawlins of Automotive Rhythms, one of the jurors for the awards.

According to B.J. Killen of Motor Mouth productions, “The new Hyundai
Genesis represents a remarkable achievement for the quantity of content it
offers for the price. Genesis goes head to head on features and performance
with luxury cars costing as much as $20,000 more.”

“The Volkswagen Jetta TDI ushers in a new age of affordable diesel
automobiles. At once more fuel-efficient and less polluting than comparable
gasoline powered cars; VW’s Jetta is an answer to the questions everyone is
asking these days,” says juror Camilo Alfaro of AutoProyecto.

According to Bell, “Both the car and truck category have seen some
absolutely stellar product introductions for 2009.”

The finalists for Urban Truck of the Year are the: BMW X6, Dodge Ram, and
Ford Flex.

According to Arv Voss of Auto Impressions, “BMW’s X6 is a distinctive
combination of the qualities people love about SUVs, with a level of
performance typically associated only with high-end sports sedans. That it
introduces a number of firsts for BMW — brand known for innovation — makes
the BMW X6 even more significant.”

The all-new Dodge Ram considerably raises the bar in the pickup truck
arena. The interior alone advances the state of the pickup by several
generations. The new coil-spring rear suspension both smoothes its ride and
improves its handling, while the storage bins in the sides of the cargo box
are the sort of thing that everybody wonders why nobody thought of a long time
ago,” enthuses Warren Brown of the Washington Post.

Brian Armstead of AutoSense remarks, “Ford’s Flex offers design; comfort,
flexibility, good looks and technology in a distinctive package that is an
utterly fresh statement. Thoughtful touches like the hidden rocker panels,
cap-less fuel filler, and the illuminating touch pad locking system set the
Flex apart in a very crowded segment.”

Bell pointed out that, “While it makes the final decision difficult when
it comes to naming the Urban Car and Truck of the year, it’s so gratifying to
see the level of both innovation and entertainment represented by all of the
finalists. These vehicles demonstrate the industry is building better vehicles
than ever.”

On Wheels Media has produced the annual Urban Wheel Awards, the automotive
industry’s premier diversity awards ceremony, since 1996. The Urban Wheel
Awards are presented in conjunction with the North American International Auto
Show and recognizes multicultural contributions to the automotive industry.

Proceeds from the event benefit the Edward Davis Education Foundation
(EDEF), a non-profit 501(c) 3 organization established by On Wheels Media,
Inc. The mission of EDEF is to provide scholarships, internships and
mentoring to students pursuing careers in the automotive industry and
communications.

For more information about the event, visit the Urban Wheel Awards web
site at www.UrbanWheelAwards.com or contact Shandrial Hudson at (301) 390-1823
or shudson@onwheelsinc.com.

On Wheels Media, Inc. is an automotive multi-media communications company
that produces print, digital, broadcast and events. Publications include
African-Americans On Wheels, Latinos On Wheels, and Asians On Wheels
magazines, which are distributed in more than 100 newspapers throughout the
United States
and have a combined readership of 8 million. The company also
produces automotive events and launched the first automotive magazine web site
www.onwheelsinc.com in 1995. Visit www.onwheelsinc.com for more information
and to sign up for your complimentary digital subscriptions.

SOURCE On Wheels Media, Inc.


Source: newswire



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