Iconix China Announces Deal for Rampage Brand in Greater China

NEW YORK, Dec. 9 /PRNewswire-FirstCall/ — Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix”), today announced that Iconix China Limited (“Iconix China”), its 50-50 joint venture with Novel Fashion Brands Limited (“Novel”), has partnered with Mecox Lane Limited (“Mecox”) to develop the Rampage brand in Greater China.

Rampage expects to open in excess of 50 free-standing retail stores, beginning in Spring/Summer 2009 in multiple cities throughout China. In addition, Mecox plans on offering Rampage products through its catalog and e-commerce channels.

Mecox, established in 1996, has developed into one of the largest mail order companies in China. It offers a wide variety of products from apparel, jewelry, and cosmetics, to health supplements and home products in its catalogs. Sequoia China, a division of Sequoia Capital, the well-known Silicon Valley venture capital firm, owns a controlling position in Mecox.

Neil Cole, Chairman and CEO of Iconix, and Silas Chou, Chairman of Novel, jointly commented, “We are excited that Iconix China closed its first deal with Mecox and its investment partner Sequoia China. We believe this is the first of several deals that will be signed by Iconix China over the next year.”

Veronica Chou, President of Iconix China stated, “We will continue to pair the Iconix portfolio of brands with the best Chinese operators and look for companies with strong financial partners such as Mecox and Sequoia China. The deal we announced today is an exciting step for Iconix China, but really just the beginning of a much greater opportunity as we capitalize on the rapidly developing middle class in China.”

Alfred Gu, CEO of Mecox said, “Mecox is extremely privileged and excited to have this opportunity to work with Iconix China. The Chinese consumer market is ready and in need of a brand like Rampage. Rampage will make use of Mecox’s unique strength of focusing on different platforms. We have high hopes for Rampage in China.”

Iconix China, formed in September 2008 and based in Hong Kong, was established to develop and expand the Iconix portfolio of brands in Greater China. Novel is owned and led by Silas Chou and family.

About Iconix Brand Group, Inc:

Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. The statements that are not historical facts contained in this press release are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors, all of which are difficult or impossible to predict and many of which are beyond the control of the Company, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. Such factors include, but are not limited to, uncertainty regarding the results of the Company’s acquisition of additional licenses, continued market acceptance of current products and the ability to successfully develop and market new products particularly in light of rapidly changing fashion trends, the impact of supply and manufacturing constraints or difficulties relating to the Company’s licensees’ dependence on foreign manufacturers and suppliers, uncertainties relating to customer plans and commitments, the ability of licensees to successfully market and sell branded products, competition, uncertainties relating to economic conditions in the markets in which the Company operates, the ability to hire and retain key personnel, the ability to obtain capital if required, the risks of litigation and regulatory proceedings, the risks of uncertainty of trademark protection, the uncertainty of marketing and licensing acquired trademarks and other risks detailed in the Company’s SEC filings. The words “believe”, “anticipate”, “expect”, “confident”, “will”, “project”, “provide” “guidance” and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date the statement was made.

Contact Information:

Maria Dolgetta

Public Relations Director

212.819.2084

SOURCE Iconix Brand Group, Inc.