Cobalt’s Dealix Division Announces Phone Leads 2.0 Milestone

REDWOOD CITY, Calif., Dec. 9 /PRNewswire/ — Dealix, a division of Cobalt, announced today a significant milestone for its used car service: The addition of the 1000th dealer to its Phone Leads 2.0 product. This represents rapid adoption of Phone Leads 2.0, Dealix’s enhanced pay per call product, and illustrates car dealers’ recognition that buyers who place a phone call to inquire about used cars are serious in-market prospects.

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Phone Leads 2.0 makes phone leads a manageable, trackable and measurable component of a pay per lead program. Included in the feature set is CallPost(TM) – the first solution to automatically deliver call data – with a link to the call recording and appended with address information – directly into the major customer relationship management systems used by dealers. Listings of cars on the Usedcars.com service, which include both phone and email links, are shown to generate more than twice as many leads as those with email links only (Source: UsedCars.com research analysis, 2008).

“Dealix definitely understands the dealer side of the car business with product features like CallPost that solve real business problems and help me track Return on Investment (ROI.) Now I don’t have to worry that our Dealix phone leads will be dropped by my reps because every lead is in my CRM. That’s awesome!” said Victor Razze, Internet Sales Director of Pinehurst Nissan, NC.

“In these trying economic times, the embrace dealers are giving our phone leads product is happening for one reason: we’ve designed the product with return on investment in mind, and dealers are finding that it works,” said Anna Zornosa, Dealix General Manager, and Executive Vice President of Cobalt.

These new capabilities, which collectively represent a large advancement in phone lead functionality in the automotive space, are just the latest in a year of significant investment by Dealix in Usedcars.com, which has experienced record growth throughout 2008.

To learn more about the new features of Phone Leads 2.0 and how these improvements will make leads more manageable, measurable and trackable, please contact Dealix at (800) 213-6943.

About Dealix

Dealix, a division of Cobalt, is the world’s leading provider of quality automotive leads for dealerships, dealer groups and automotive manufacturers. Dealix has the broadest and highest quality lead supply network in the industry, including partnerships with Edmunds.com, MSN Autos, Kelley Blue Book, AOL Autos and Yahoo! Autos. Dealix’s advanced quality control and routing technology matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality user experience while providing dealers one of the most efficient methods to sell more cars.

About Usedcars.com

Usedcars.com, a unit of Dealix, connects automotive shoppers with one of the nation’s largest selections of previously-owned vehicles, creating qualified sales opportunities for dealers. Unlike other used car portals Usedcars.com does not charge fixed monthly or vehicle search fees regardless of the portal’s performance. Dealers only pay for leads on their inventory, a compelling business model that has made Usedcars.com the fastest growing automotive portal on the internet.

    Media Contact:
    Amy Hatch
    Marketing Manager
    Cobalt
    206-219-8132
    ahatch@cobalt.com

SOURCE Cobalt