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More Than 300,000 Little Debbie(R) Fans Log On to Vote - and Win $50,000 in Prizes!

Posted on: Wednesday, 10 December 2008, 09:57 CST

COLLEGEDALE, Tenn., Dec. 10 /PRNewswire/ -- NASCAR racing season is over and so is the Little Debbie Miles of Smiles online campaign. Visitors to littledebbie.com started voting last summer and cast their final ballots November 30. With close to 28% of the vote, "Sydney" is the new name for the koala who is Little Debbie driver Marcos Ambrose's driving mate. The koala appears with Ambrose in Little Debbie TV commercials, ads and in-store displays.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081210/CLW048)

Little Debbie snack fans across the country cast a total of 98,549 votes for "Sydney". "Miles" was a close second with 93,656 votes, trailed by "Nigel" at 66,705, "Toby" at 50,951 and "Trevor" with 32,407.

In the contest, each of the 342,293 participants was asked to watch a commercial featuring the scene-stealing koala. Along with his partner, #47 Australian driver Marcos Ambrose, the koala mascot asked each site visitor to choose a name for him, then enter a contest to win more than $50,000 in prizes.

Close to a thousand prizes will be awarded this month, including five home theater systems; three race weekends for two including airfare, ground transportation, accommodations and NASCAR Sprint Cup Race tickets; 10 TiVo Series 2 digital video recorders; 25 Kodak EasyShare digital cameras; 50 Kodak EasyShare digital picture frames and 1,000 Little Debbie Boyds Bears Koalas.

With the contest over, visitors to the web site are now greeted by Sydney who encourages consumers to come back next year when a new contest begins -- at the same moment the green flag drops at the Daytona 500. The race signals the official start of the 2009 NASCAR racing season and the new Little Debbie Miles of Smiles contest. Sydney offers to send out personal reminders to enter the new contest for site visitors who sign up at www.littledebbiemilesofsmiles.com.

About the Little Debbie Brand

McKee Foods' Little Debbie brand is America's No. 1 selling snack cake. Little Debbie has sold more than 150 billion individual snack cakes since 1960. There are more than 75 varieties of Little Debbie snack cakes sold throughout the United States, Canada, Mexico, and on U.S. military bases throughout the world. For more information, visit www.littledebbie.com.

McKee Foods, with annual sales of over $1 billion, is a privately held company based in Collegedale, Tenn. The company makes such popular brands as Little Debbie Snacks, Sunbelt Snacks & Cereals and Heartland Granola Cereal. Production facilities are located in Collegedale, Tenn.; Gentry, Ark.; and Stuarts Draft, Va. McKee Foods employs 6,000 people. For more information about the company, visit www.mckeefoods.com.

SOURCE Little Debbie

Source: PR Newswire

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