Avon-ISI Launches New Web Site, Toll-free Technical Support Line; Introduces ISI as Fire Market Brand

December 10, 2008

LAWRENCEVILLE, Ga., Dec. 10 /PRNewswire/ — Avon-ISI recently announced
the launch of its new Web site, www.avon-isi.com , as part of the newly
released Web site from Avon Rubber p.l.c., the parent company of Avon-ISI.
Avon Rubber and its subsidiaries now share a common look and feel with linked
Web pages, while also maintaining each division’s unique market focus.

The Avon-ISI Web site has a user-friendly layout with information
organized into categories, including “market solutions,” “product solutions”
and “articles and press.” Each product is organized into tabbed information,
such as descriptions, approvals, user focus, features and options that viewers
can select. Many of the company’s flagship products — including the Viking Z
Seven self-contained breathing apparatus (SCBA) — can now be viewed from all
sides, due to the rotating 360-degree photography. Users can also stop the
animation to read about a specific product feature.

The site’s homepage features an online warranty registration form to make
registering products fast and easy. Soon, a password-protected distributor
extranet will be launched, enabling Avon-ISI distributors to access
proprietary information.

In addition to its new Web site, Avon-ISI has expanded its technical
support services to include a new toll-free line, offering convenient support
to its customers in the field. The new number, 866-798-8539, will be answered
8 a.m. to 5 p.m. EST. An updated phone system automatically routes calls to
technical support staff, ensuring callers connect with a live person. If all
technical support staff members are assisting other callers, the caller will
have the option to speak with a customer service representative or leave a
voicemail message.

ISI: The fire market brand of Avon-ISI

Firefighters across the United States know International Safety
Instruments (ISI) and its 30-year history of making innovative and
easy-to-operate SCBAs. To capitalize on this, Avon-ISI recently renamed its
fire service brand to the simpler ISI and introduced a newly designed logo,
which reinforces the ISI tradition while acknowledging the partnership with
the parent company.

“The strength of the company, along with our reputation of developing
innovative products, is something we want to capture with our ISI brand,” said

Don Reycroft, sales and marketing manager for Avon-ISI. “As ISI, we are
partners with Avon — respiratory experts since 1885. We feel this partnership
of experience and the ISI name that firefighters know and trust is a winning

Avon Rubber purchased Lawrenceville, Ga.-based ISI in 2005.

Avon Rubber p.l.c. is an international polymer engineering group adding
value through material, manufacturing and industry sector expertise. Avon
supplies a range of advanced CBRN respiratory protection solutions through
Avon Protection Systems Inc. to the world’s military and police forces, as
well as first responders and emergency services. Avon Rubber p.l.c. purchased
ISI, which designs, develops and manufactures a range of self-contained
breathing apparatus for fire, rescue and law enforcement, as well as military
applications, in June 2005. Avon Rubber p.l.c. also owns Avon Engineered
Fabrications manufacturing products including hovercraft skirting and flexible
storage tanks and a world leading Dairy business manufacturing dairy liners
and tubing. For more information, visit www.avon-rubber.com .

SOURCE Avon Rubber p.l.c.

Source: newswire

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