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Deer Consumer Products, Inc. Announces $3 Million Sales Contracts Under the Black & Decker Brand

Posted on: Thursday, 11 December 2008, 05:00 CST

NEW YORK, Dec. 11 /PRNewswire-Asia/ -- Deer Consumer Products, Inc. (Website: http://www.deerinc.com ) (OTC Bulletin Board: DCPI), a market leader in the design, manufacture and sale of home and kitchen electronics, today announced a sales contract with Applica Inc., a major U.S. home appliance company. Under the new contract, Deer will produce a new line of premier juice extractors, the JE2100, for the U.S. domestic market. Deer management believes it will receive additional product supply contracts in 2009.

This contract represents a significant increase in sales to Applica. Through Applica Inc.'s operating subsidiary, Applica Consumer Products, Inc., Applica markets products under its own appliance brand names as well as under the licensed Black and Decker brand.

Bill He, Deer's Chief Executive Officer commented: "We look forward to continuing our strong relationships with Applica. Our company's rapid growth is an indication of the quality of our products, our financial strength and the highly cooperative relationships we have maintained with our customers. We look forward to working with our loyal customers such as Applica as well as new customers to continue to develop our business."

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. is a US public company headquartered in China. Supported by more than 75 patents, Deer is a market leader in the design, manufacture and sale of home and kitchen electronics targeting the vast Chinese domestic consumer markets as well as customers in more than 40 countries worldwide. Deer's product lines include blenders, juicers, pressure cookers and other home electronics designed to improve home lifestyles in today's fast paced society. With more than 100 global and domestic clients/branded products including Black & Decker, Ariete-Disney, Toastmaster, Magic Bullet, Back to Basics, and Wal-Mart, Deer has enjoyed rapid sales and earnings growth in recent years.

Safe Harbor Statement

All statements in this press release that are not historical are forward- looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. Deer's actual results may differ from its projections. Further, preliminary results are subject to normal year-end adjustments. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

SOURCE Deer Consumer Products, Inc.

Source: PR Newswire

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