Michelin Footwear Consumer Website Debuts
the launch of its consumer website with exclusive online offers and free
shipping on a full line of top quality work and leisure footwear for savvy
holiday shoppers looking to save money and time this season. The new website
– www.michelinfootwear.com — is designed to help the company expand retail
availability to consumers and reach more commercial industry professionals who
will appreciate the footwear’s comfort, quality and long wear.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040818/MICHELIN )
The website features over 20 styles of boots, shoes and insoles, including
limited-edition, casual driving shoes and full-leather and suede boots for
work or play — many with soles inspired by Michelin’s high-performance tire
tread designs. MICHELIN boots offer a number of features, including
waterproof; protective toe and metatarsal support; electrical hazard
protection; resistance to punctures, chemicals, heat and abrasion as well as
Michelin’s proprietary Orthoframe(TM) footbed. The MXV4(R) casual driving
shoes feature hand-sewn leather uppers with padded collars; a patented,
dual-density heel-cushioning system; and soles patterned after the MICHELIN(R)
Primacy(TM) MXV4(R) touring tire.
“All MICHELIN footwear is designed from the inside out,” said
CEO of Michelin Footwear. “Michelin Footwear began building a loyal following
of working professionals three years ago by offering the fit, features and
comfort that exceeded expectations. More recently, we developed a
limited-edition, MICHELIN casual driving shoe to explore opportunities in that
segment. The new consumer website allows us to reach a wider audience and
invite them to experience the Michelin Footwear difference with special
pricing that’s 30 to 40 percent off retail, plus free shipping,” he adds.
The special offer runs through
and
“COMFORT” at checkout. The promotional code takes 40 percent off the
retail price of the MXV4 driving shoes plus free shipping. The promotional
code also takes 30 percent off the price of work boots, which retail from
website before
on the tab “
Michelin Footwear (www.michelinfootwear.com), a division of Gear Six
Technologies LLC of
MICHELIN-branded footwear and footwear components. Created in 2005 as an
extension of Michelin Lifestyle Limited’s global consumer products business
and to leverage the company’s technical expertise in managing contact with the
ground in comfort and safety, Michelin Footwear offers a growing line of
premium boots, shoes and insoles ideal for working professionals as well as
casual wear — many with sole designs inspired by Michelin’s high-performance
tire tread designs.
Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including airplanes,
automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks,
motorcycles and the space shuttle. The company also publishes travel guides,
hotel and restaurant guides, maps and road atlases. Headquartered in
22,300 and operates 19 major manufacturing plants in 17 locations.
For more information, visit www.michelinfootwear.com
SOURCE Michelin Footwear