All-New Toyota Prius to Make World Debut at 2009 North American International Auto Show

TORRANCE, Calif., Dec. 12 /PRNewswire/ — Toyota Motor Sales (TMS),
U.S.A., Inc. will stage the world premiere of the all-new 2010 Toyota Prius at
a press conference at the 2009 North American International Auto Show in
Detroit.

The all-new Toyota Prius, with a substantially revised Hybrid Synergy
Drive system, will deliver improved mileage, improved performance and a host
of innovative new features.

The press conference will be held on Monday, January 12 at 11:30 AM
Eastern Time in the Riverview Ballroom in COBO Center and simulcast live to
the Toyota display area at the show. A video clip of the press conference
will be available for viewing following the event on the Toyota.com website.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales U.S.A., Inc.